Senior Demand Generation Marketing Manager

Pine Services Group is a growing B2B software reseller specializing in Sage and Acumatica ERP solutions. They are seeking a results-driven Marketing Manager to drive and execute marketing strategy in alignment with sales objectives, focusing on generating top-of-funnel leads and increasing pipeline growth.

Responsibilities:

• Develop and execute marketing campaigns to generate top-of-funnel leads and drive pipeline growth
• Support and optimize lead nurturing strategies aligned with the sales funnel
• Partner closely with the VP of Sales and sales team to align marketing efforts with revenue goals
• Implement and manage Account-Based Marketing (ABM) initiatives targeting high-value prospects
• Manage website updates and CMS optimization
• Create and oversee content development including:
• Case studies
• Blog posts
• Webinars
• Events (virtual and in-person)
• Sales enablement materials
• Ensure consistent messaging across marketing channels
• Manage and optimize CRM and marketing automation platforms (Salesforce or HubSpot preferred)
• Utilize ABM tools (Apollo preferred) to identify and engage target accounts
• Track, measure, and report on campaign performance
• Analyze data and make performance-based optimizations to improve ROI
• Build dashboards and reporting to provide visibility into marketing impact on pipeline
• Work closely with the sales team to support pipeline development and opportunity progression
• Align messaging and targeting strategies with sales priorities
• Support trade shows, partner events, and industry marketing initiatives

Requirements:

• 3–6 years of B2B marketing experience
• Proven experience generating top-of-funnel leads and driving pipeline growth
• Experience collaborating closely with a sales team and supporting a sales funnel
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Data-driven mindset with demonstrated ability to analyze performance metrics and optimize campaigns
• Experience with CRM and/or marketing automation platforms (Salesforce or HubSpot preferred)
• Experience with Account-Based Marketing (ABM) strategies and tools (Apollo preferred)
• Experience managing website content and CMS platforms
• Experience developing case studies, webinars, and event marketing campaigns
• ERP industry knowledge or exposure to Sage and/or Acumatica