Sales Enablement Specialist - NerdWallet Small Business (AZ)

NerdWallet is a financial resource and growth partner for small businesses, seeking a Sales Enablement Specialist who excels in data analysis. The role focuses on evaluating sales performance metrics and developing enablement content to drive revenue growth and improve sales effectiveness.

Responsibilities:

• Evaluate Data to Identify Growth Opportunities
• Analyze sales performance data including call recordings, CRM reports, funnel conversion metrics, stage progression, and close ratios. Identify patterns and pinpoint opportunities for improvement across the sales cycle
• Turn Insights Into Scalable Enablement
• Develop targeted training content, playbooks, talk tracks, frameworks, and process documentation based on real performance data. Focus on improving measurable outcomes such as: Close rate, Application collection and submission rates, Stage-to-stage conversion, Overall deal velocity
• Create High-Impact Deliverables
• Own the full lifecycle of enablement assets — from diagnosis to delivery. Build structured, practical content that sellers can immediately apply in their day-to-day workflow
• Design Close Ratio Training Programs
• Develop structured training initiatives aimed at improving bottom-of-funnel performance through clear frameworks, positioning strategies, and objection-handling guidance informed by data
• Partner With Sales Leadership
• Collaborate with Sales Managers and Leadership to align training initiatives with compensation levers, and growth targets
• Measure and Iterate
• Track performance metrics before and after enablement initiatives to ensure measurable impact. Continuously refine content and programs based on updated data insights

Requirements:

• 3+ years of experience in B2B sales training, sales enablement, sales operations, or performance-focused L&D
• Demonstrated ability to analyze sales data (CRM dashboards, call analytics, conversion metrics) and translate insights into actionable content
• Experience creating structured playbooks, sales frameworks, and process documentation that drive measurable business results
• Strong analytical mindset with comfort reviewing spreadsheets, dashboards, and call recordings
• Proven track record of tying enablement initiatives directly to KPIs (conversion rates, close ratios, pipeline movement, deal velocity)
• Excellent written communication skills with the ability to build clear, structured deliverables
• Familiarity with tools such as Salesforce, Gong (or similar conversation intelligence), Highspot (or similar enablement platforms), and LMS systems