Senior Product Marketing Specialist

NTT DATA is a leading business and technology services provider, committed to innovation and client success. The Senior Product Marketing Specialist will be responsible for introducing and promoting new products and services, collaborating with cross-functional teams to create effective marketing strategies and messaging.

Responsibilities:

• Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena
• Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio
• Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product
• Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams
• Analyzes the competitive landscape and identify the competitive differentiation of NTT’s product against competitor products
• Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market
• Assists with the development and distribution of market-facing content and materials
• Creates client marketing/reference content such as datasheets, case studies, videos and references
• Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution
• Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product
• Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs
• Contributes to the development and provision of collateral, training and sales incentives that will encourage our sales partners to promote and sell our product
• Assists with the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product
• Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics
• Conducts marketing reviews to investigate the success of marketing initiatives and programs

Requirements:

• Excellent collaboration and engagement skills to effectively interact effectively with senior level stakeholders
• Good business and commercial acumen
• Excellent interpersonal skills to drive campaigns, value propositions and marketing messages
• Excellent technical writing skills with a creative flair
• Strategic thinking ability to be able to think longer term impacts of marketing programs
• Ability to implement sustainable and practical solutions in the business
• Ability to present information in a clear, concise manner
• Excellent analytical ability with strong attention to detail
• Advanced specialist knowledge of product marketing methodologies and best practices
• Advanced knowledge and understanding of all relevant industry standards
• Excellent written and verbal communications skills
• Ability to work with and manage many projects within the required deadlines
• Advanced familiarity with product marketing tactics (e.g. integrated marketing campaigns)
• Advanced knowledge of web analytics tools (Google Analytics, WebTrends)
• Bachelor's degree or equivalent in business, marketing, communication or relevant field
• 7-10 years of advanced experience in a product marketing role preferably in the high-tech industry
• Advanced experience working in a mid to large enterprise organization (with 5,000 employees or more)
• Advanced experience in launching new high-tech products and communicating benefits
• Advanced demonstrated experience managing complex projects and executing on marketing
• Advanced experience working with ICT solutions
• Advanced Project Management experience
• Advanced experience in software or technology B2B product marketing
• Advanced full product lifecycle experience with new technology products or solutions such as Unified Communications, Collaboration, Digital Workplace, Contact Center, etc
• Advanced experience in conducting market analysis, developing market messaging, and communicating benefits