
Description
Tower Hill Insurance Group has an exciting opportunity for a talented Digital Marketing Manager who enjoys intellectual challenges and is seeking a rewarding career with a company that is experiencing growth. Not only is Tower Hill Insurance one of Florida's most trusted names in homeowners insurance, but it offers great opportunities for career advancement and personal growth, along with very competitive benefits and rewards. We are growing at a consistent pace and seek professional individuals with drive, team mentality, who want to make an impact, and are committed to a long-term career in the insurance industry.
The Digital Marketing Manager optimizes and manages the corporate website and overall digital presence. This role is responsible for maintaining website content, executing updates, improving Search Engine Optimization (SEO) performance, and supporting digital sales and lead-generation efforts through optimized user journeys and conversion-focused design. This position partners closely with internal stakeholders to ensure digital platforms are accurate, engaging, compliant, and aligned with both brand awareness and business objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
ADDITIONAL DUTIES
This job description reflects the general duties considered necessary to describe the essential functions of the job and should not be considered a complete description of all the work requirements and expectations of the position. Tower Hill reserves the right to assign duties not listed herein as necessary to accomplish the goals of the organization.
Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION
Bachelor’s Degree in Marketing, Communication, Digital Media, or related field required.
Equivalent experience may substitute for minimum educational requirements. Equivalent experience may include five (5) years of relevant experience.
EXPERIENCE
Minimum of three (3) to five (5) years of relevant experience managing websites and digital platforms in a marketing environment required. Experience with Content Management System platforms, analytics tools (i.e. Google Analytics, Search Console), SEO best practices, and website optimization required.
Previous experience supporting digital sales, lead generation, online conversion strategies, B2B and/or B2C marketing efforts preferred. Experience with marketing automation, Customer Relationship Management platforms, digital quoting tools, UX principles, Conversion Rate Optimization, and funnel management is a plus.
CERTIFICATIONS
N/A
LICENSES
Valid Driver’s License required.
BENEFITS
We offer competitive pay and benefits, and well-being programs to support you and your family. For more information about our company, careers and Total Compensation visit: Total Compensation - Tower Hill Insurance (thig.com)
Tower Hill Insurance is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Tower Hill Insurance is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to hrdepartment@thig.com and let us know the nature of your request and your contact information.
All applicants will receive an acknowledgement that their application has been received. Candidates will not receive status updates regarding their application; however, those candidates selected for further consideration will be contacted by Human Resources.