Digital Marketing Technology Manager

Crunch Fitness is a rapidly expanding fitness brand with over 500 gyms across the United States. The Digital Marketing Technology Manager is responsible for the execution, optimization, and technical operations of the digital marketing technology ecosystem, focusing on HubSpot and ensuring efficient campaign deployment and customization for target audiences.

Responsibilities:

• Own and maintain the digital marketing technology infrastructure, ensuring smooth deployment of campaigns across CRM, email, web, and paid media channels
• Own the technical design, deployment, and continuous optimization of campaign execution, partnering cross-functionally to turn one-off initiatives into standardized, automated campaign frameworks that improve speed, consistency, and scalability while reducing manual effort
• Serve as the HubSpot technical owner and subject matter expert, with deep, expert-level understanding of HubSpot’s capabilities, limitations, and edge cases across Marketing Hub, advising the business on what is and is not possible under varying use cases and constraints. Have working knowledge of Sales Hub
• Own the design, build, and ongoing optimization of complex workflows, lifecycle automation, digital journeys, campaign maps, and high-volume, highly segmented lists at scale
• Architect, deploy, and maintain advanced HubSpot implementations, including Marketing Studio assets, reporting dashboards, and API-based integrations
• Lead troubleshooting and resolution for complex franchisee and agency tickets, diagnose system-level issues, manage platform optimizations, and represent the organization as the HubSpot expert on technical vendor and integration calls
• Configure and maintain systems for customized content delivery, mapping messaging and campaigns to audience segments (prospects, members, personal training clients, lapsed users, etc.)
• Build and deploy emails, landing pages, templates, and conversion flows for corporate-owned locations, ensuring campaigns are audience-optimized
• Ensure consistent UTM Governance and Taxonomy, reliable system setup, and correct campaign attribution
• Collaborate with media teams and agencies to deploy campaigns accurately and efficiently, with messaging and creative tailored to audience segments
• Extend content customization beyond paid media, ensuring all digital channels deliver cohesive, audience-specific experiences

Requirements:

• Bachelor's degree in Marketing, Business, or equivalent experience
• 5–8 years of experience in digital marketing technology, CRM, or marketing operations
• Expert-level HubSpot proficiency required: Demonstrated experience managing highly complex workflows, large-scale segmentation, campaign orchestration, reporting dashboards, and custom integrations, with the ability to clearly explain technical concepts, platform tradeoffs, and constraints to non-technical stakeholders
• Working knowledge of Sales Hub a plus
• Experience implementing and managing cross-channel campaign deployments, system integrations, and audience-targeted customization
• Strong understanding of marketing technology architecture, automation, and governance
• Comfort working in a fast-paced environment with multiple stakeholders
• Excellent communication, documentation, and problem-solving skills