Key skills
CAISaaSCRMSales
About this role
Prelaunch.com is a pioneering tech platform that empowers businesses to validate and optimize their products before they enter the market. The primary responsibility of this role is to generate qualified enterprise opportunities by prospecting into target accounts and advancing prospects into structured discovery conversations.
Responsibilities:
- Prospect into named enterprise accounts
- Identify and engage: Potential champions, Key influencers, Economic buyer pathways
- Book high-quality discovery meetings (not calendar fillers)
- Qualify opportunities according to MEDDPICC
- Collaborate closely with Account Executives on: Account strategy, Stakeholder mapping, Follow-ups and next steps
- Capture and maintain MEDDPICC signals in CRM
- Provide continuous feedback on: ICP definition, Messaging effectiveness, Objections and market response
Requirements:
- 1.5–3+ years of outbound BDR / SDR experience, selling into: Enterprise or Upper Mid-Market segments
- Multi-stakeholder buying groups
- Proven success booking meetings with: Directors and VPs
- Occasional C-level executives
- Prior experience selling: SaaS, AI, Data, Automation, or Workflow platforms (strongly preferred)
- Comfortable working with longer sales cycles (6–12 months)
- Challenger-style seller who: Teaches prospects something new
- Comfortably and respectfully pushes back
- Leads with insight rather than features
- Strong discovery capabilities: Able to uncover pain, business impact, and urgency
- Asks business-first, outcome-oriented questions
- Early qualification using MEDDPICC fundamentals, including: Clearly identified pain
- Early metrics hypothesis
- Champion potential
- Competitive context awareness
- Strong expertise in: Cold calling (high-quality, high-volume enterprise style)
- Account-based outbound and multi-threading strategies
- Personalized email and LinkedIn sequences
- Ability to research accounts and tailor messaging based on: Industry context
- Buyer role
- Strategic initiatives and priorities
- Strong CRM hygiene (HubSpot or equivalent)
- Ability to clearly articulate: Why an account is a fit
- Why now
- What business problem we are solving
- Comfortable working in ambiguity and fast-changing environments (Prelaunch culture)
- Prospect into named enterprise accounts
- Identify and engage: Potential champions
- Key influencers
- Economic buyer pathways
- Book high-quality discovery meetings (not calendar fillers)
- Qualify opportunities according to MEDDPICC
- Collaborate closely with Account Executives on: Account strategy
- Stakeholder mapping
- Follow-ups and next steps
- Capture and maintain MEDDPICC signals in CRM
- Provide continuous feedback on: ICP definition
- Messaging effectiveness
- Objections and market response