Product Marketing Lead

Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. They are seeking a Product Marketing Lead to own positioning, messaging, and go-to-market execution for their privacy and data platform.

Responsibilities:

• Own and evolve product positioning and messaging across Ketch’s platform
• Develop personas, use cases, and solution narratives for enterprise buyers
• Support product launches end-to-end, from messaging to internal enablement
• Create sales enablement assets (decks, talk tracks, battlecards, competitive proof)
• Partner closely with Product to stay aligned with roadmap and technical capabilities
• Maintain a strong view of the competitive landscape and translate insights into GTM materials
• Capture market and customer feedback and bring insights back to Product and GTM teams

Requirements:

• 2–5 years in product marketing, product management, solutions consulting, or a product‑adjacent GTM role in B2B SaaS
• Comfort with technical concepts and translating them for non‑technical buyers
• Strong writing and storytelling skills
• Experience partnering cross‑functionally with Product and Sales
• Ability to manage multiple priorities in a fast‑moving environment
• Former PM or strong technical background
• Experience in privacy, consent, compliance, data governance, or martech/adtech
• Experience supporting product launches or enterprise sales cycles
• Preference for candidates in San Francisco or Chicago