Product Marketing Manager, Duolingo Math

Duolingo is on a mission to develop the best education in the world and make it universally available. They are seeking a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math, focusing on user acquisition, engagement, and retention through innovative marketing strategies and cross-functional collaboration.

Responsibilities:

• Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math
• Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans
• Conduct consumer research and competitive analysis to inform value proposition development and feature positioning
• Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies
• Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing
• Track and analyze campaign performance, providing actionable insights and recommendations for optimization
• Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 3+ years of product marketing experience, ideally in consumer technology, with a track record of launching and scaling successful products
• Strong understanding of the mobile app ecosystem and experience marketing consumer-facing digital products
• Experience marketing educational products for children; background in mobile apps, games, or classroom learning tools is a plus
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present clearly to diverse audiences
• Data-driven mindset with experience using insights and analytics to inform strategy and optimize performance
• Experience collaborating cross-functionally and managing multiple projects in a fast-paced environment