Key skills
B2B demand generationAccount-based marketingAI integrationSaaS experienceCampaign managementMarketing automationLight design skillsWeb developmentMarketing certificationsCreative instinctsAIAnalyticsSaaSSalesforceCRMLeadershipFigmaSales
About this role
Vividly is the leading modern trade promotion management solution built for the consumer packaged goods industry. They are seeking a Senior Manager of Demand Generation to own and scale their revenue-focused demand engine, responsible for building and running multi-channel campaigns that drive marketing-sourced pipeline and revenue.
Responsibilities:
- Design, build, and execute multi-channel ABM campaigns targeting ideal customer profile (ICP) accounts across paid, organic, email, content syndication, webinars, and events
- Develop and manage 1:1, 1:few, and 1:many ABM plays in coordination with Sales and SDR teams to accelerate pipeline within target accounts
- Own the end-to-end campaign lifecycle: audience definition, messaging, channel strategy, creative, launch, optimization, and performance reporting
- Own marketing-sourced pipeline and revenue targets; build and maintain a predictable demand engine tied to quarterly and annual goals
- Manage full-funnel marketing programs spanning demand creation (net-new business), demand capture (inbound conversion), and customer marketing (expansion and retention)
- Track and optimize operating metrics across the funnel, with emphasis on lagging indicators such as pipeline contribution, conversion rates, marketing-sourced pipeline and revenue, and marketing-influenced pipeline and revenue
- Partner closely with Sales, SDR, Partnerships, and RevOps to ensure campaign-to-pipeline alignment, lead handoff processes, and shared accountability on revenue goals
- Collaborate with Product Marketing on messaging, positioning, and content strategy to support demand programs
- Contribute to GTM planning and quarterly business reviews with data-backed insights on marketing performance and pipeline forecasting
- Leverage AI tools to accelerate content creation, campaign personalization, and distribution at scale
- Stay ahead of emerging AI-powered marketing technologies and integrate them into demand generation workflows to increase efficiency and output quality
- Produce and manage campaign assets (landing pages, email templates, ad creatives, one-pagers) with light design and front-end web development skills
- Own conversion rate optimization (CRO) across key web properties, landing pages, and lead capture forms
- Understand different attribution models to measure campaign effectiveness, pipeline impact, and ROI across channels
- Deliver regular performance readouts to marketing leadership with clear recommendations for optimization
Requirements:
- 7+ years of B2B demand generation experience at a growth-stage company
- Demonstrated track record of owning marketing-sourced pipeline and revenue targets, with clear examples of programs that delivered measurable business outcomes
- Deep expertise in account-based marketing: constructing multi-channel ABM campaigns, segmenting ICP accounts, and running personalized plays across the buyer journey
- AI-forward mindset with demonstrated ability to adopt and integrate AI tools for content generation, campaign personalization, and workflow automation
- Experience in a B2B SaaS environment selling to mid-market and enterprise accounts
- Familiarity with sales-led GTM
- ABM Platform: Demandbase (preferred) or comparable (e.g., 6sense)
- Ad Management: LinkedIn Campaign Manager, Google Ads
- Attribution & Analytics: DreamData, GA4, Google Tag Manager
- Inbound Lead Routing: Experience with tools like Default, Chili Piper or similar
- Account/Contact Identification: Familiar with intent data and enrichment tools (e.g., Warmly, Clearbit, ZoomInfo, Bombora)
- Gifting Platform: Experience with tools like Postal, Sendoso
- Marketing Automation & CRM: Hubspot, Salesforce CRM
- Light design skills (e.g., Figma, Canva) and web development ability (e.g., HTML/CSS, CMS editing, landing page builders) for producing campaign assets independently
- Strong creative instincts with experience developing unconventional campaign concepts that cut through noise—across formats like video, interactive content, direct mail, or experiential tactics
- Experience designing demand generation strategies for horizontal and vertical market expansion — identifying new segments, tailoring campaigns to distinct buyer personas, and scaling proven plays into adjacent markets
- Marketing automation certifications (HubSpot) or Google Ads certifications