Key skills
Sales
About this role
Verse is a company focused on helping organizations manage complex power portfolios through their Energy Cost Intelligence platform, Aria. They are seeking a Senior Manager of Demand Generation to lead enterprise demand strategy, drive pipeline growth, and collaborate closely with sales to engage priority accounts and generate qualified pipeline opportunities.
Responsibilities:
- Lead Account-Based Marketing Strategy
- Partner with sales to develop engagement strategies for priority target accounts
- Identify key stakeholders and buying groups within enterprise accounts
- Build targeted programs that expand relationships and introduce Verse to new decision-makers and influencers
- Support deal acceleration through coordinated marketing engagement
- Drive Enterprise Demand Generation
- Design and orchestrate multi-channel campaigns across digital, events, email, and direct outreach
- Develop programs that generate new conversations within strategic accounts
- Translate sales priorities into focused marketing campaigns
- Partner Closely with Sales
- Work directly with enterprise sales to align marketing efforts with account strategy
- Identify opportunities to accelerate pipeline and support active deals
- Ensure strong coordination between marketing engagement and sales follow-up
- Activate and Grow Pipeline
- Monitor engagement across target accounts and identify opportunities to convert interest into meetings and opportunities
- Collaborate with marketing operations and sales to ensure timely lead activation
- Help shape programs that move accounts through the buying journey
- Orchestrate Campaign Execution
- Define campaign strategy, messaging, and targeting
- Coordinate with marketing operations to launch and measure campaigns
- Continuously evaluate performance and optimize programs for pipeline impact