Commercial Product Marketing Manager

Tava Health is a venture-backed online mental health platform focused on providing accessible mental health resources. They are seeking a Commercial Product Marketing Manager to own the go-to-market strategy for employer and partner-facing products, enhance sales enablement, and develop compelling messaging frameworks.

Responsibilities:

• Own end-to-end GTM strategy and execution for employer/commercial initiatives, including launch planning, stakeholder alignment, and readiness
• Build launch narratives and rollout plans across internal and external audiences, including milestone communications and packaging of assets
• Translate product changes into clear, compelling value for HR leaders, health plan partners, EAP directors, and other commercial stakeholders
• Develop and maintain segmented commercial messaging frameworks across Payer, Employer, and Provider partners — each with distinct value props, proof points, and objection handling
• Create customer-facing collateral including one-pagers, product explainers, web copy updates, and onboarding resources
• Draft and maintain help content and knowledge base articles for employer- and partner-facing audiences
• Help shape Tava's commercial brand voice — including how we name and position our products and proactively communicate our innovations to the market
• Build and maintain a 'source of truth' for commercial GTM assets, including product overview decks, training walkthroughs, release notes, and internal docs
• Drive adoption of enablement materials with the commercial team and keep them current after launch
• Partner on biweekly syncs with Sales, CS, and Marketing to stay aligned on needs and roadmap
• Support company-level narratives that ladder up to commercial strategy
• Integrate into engineering/product launch workflows so every release is GTM ready

Requirements:

• 3+ years in product marketing, preferably in B2B SaaS or health tech; experience supporting sales or revenue teams required
• Healthcare/payer familiarity: someone who understands how health plans, EAPs, and care navigation partners think, buy, and measure success will ramp faster and go further in this role
• Proven GTM ownership: you've run launches, built messaging frameworks, and created enablement materials
• ICP fluency: you can shift your voice and frame the value story differently depending on whether you're talking to an HR, Clinicians, Operations, or C-Suite leadership
• Strong writing and narrative skills: you can make complex workflows feel simple, valuable, and urgent
• Organized and proactive: you build systems, hit deadlines, and flag blockers early
• Collaborative by nature: comfortable partnering across Product, Sales, CS, Support and Marketing to drive clarity and execution
• Mission-driven: you care about making mental health care more accessible and want your work to reflect that