Senior Manager, DDM Development & Campaign Automation

JOB SUMMARY:

The Senior Manager, DDM Development & Campaign Automation is a senior technical and people leader responsible for delivering personalized, omnichannel customer communications at scale through Adobe Journey Optimizer (AJO), Unica and Sales Force Marketing Cloud. This role leads a team of developers embedded within cross-functional production scrum teams and is accountable for building, testing, and deploying email, push, SMS, and related messaging channels. The Senior Manager owns technical standards, personalization frameworks, and scalable operating models while ensuring stability of high-volume, business-critical campaigns alongside ongoing platform transformation.

MAJOR RESPONSIBILITIES:

Adobe Journey Optimizer Platform & Channel Ownership

• Own technical implementation standards for email, push, SMS, and emerging messaging channels within AJO.
• Define and enforce best practices for responsive templates, accessibility, localization, and deliverability.
• Serve as senior technical solution lead for complex journeys and advanced personalization use cases.
• Lead resolution of complex issues related to rendering, data dependencies, and channel behavior.

Leadership & Team Management

• Lead, mentor, and develop a team of marketing technology developers aligned to cross-functional agile scrum teams.
• Establish clear roles and responsibilities across developers, marketers, product owners, designers, QA, and data partners.
• Drive consistent development standards and best practices across multiple squads.
• Coach team members on scalable personalization patterns and reusable component development.

Personalization at Scale

• Architect and govern personalization frameworks supporting large-scale, multi-journey execution.
• Enable dynamic content strategies leveraging unified customer profiles and real-time attributes.
• Promote modular and reusable design patterns that maximize personalization while minimizing build complexity.
• Partner with data and analytics teams to ensure personalization strategies are scalable and measurable.

Agile Delivery & Cross-Functional Collaboration

• Operate as a senior technical leader within agile and scrum delivery frameworks.
• Provide technical input during intake, backlog grooming, and sprint planning.
• Ensure development work aligns with sprint commitments and enterprise change management processes.
• Partner closely with Product, Marketing, Creative, QA, Data Engineering, and Analytics teams.

Governance, Quality & Compliance

• Implement scalable QA, peer review, and release management processes.
• Ensure compliance with CAN-SPAM, TCPA, GDPR, and internal data governance standards.
• Maintain documentation, standards, and playbooks to support consistent execution.
• Balance personalization ambition with delivery capacity through governance models.

Strategy, Quality & Compliance

• Contribute to the technical and operational roadmap for AJO and omnichannel messaging capabilities.
• Identify opportunities to accelerate delivery through automation and process optimization.
• Champion continuous improvement through retrospectives and knowledge sharing.
• Track operational KPIs related to build efficiency, personalization adoption, and quality.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:

• Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, Digital Marketing, Business, or a related field required (or equivalent practical experience).
• Preferred: Master’s degree (MBA, MS, or similar) in a related discipline.
• Preferred: Formal training or coursework in data, analytics, or software delivery (e.g., database fundamentals, API/integration concepts, experimentation, Agile delivery).
• Preferred: Continuing education in customer journey orchestration, personalization, and channel execution (email/SMS/push), including privacy/consent basics.

EXPERIENCE:

• 7+ years of experience in marketing technology, digital messaging, or campaign development.
• 3+ years of people management experience leading technical or campaign development teams.
• Demonstrated experience delivering highly personalized messaging at scale.
• Strong hands-on experience with HTML, CSS, and dynamic content.
• Proven experience working within Agile / Scrum environments.
• Experience operating in large, matrixed organizations.
• Familiarity with enterprise customer data models and CDP platforms.
• Experience supporting high-volume lifecycle or triggered communications.
• Experience leading marketing technology transformations or platform migrations;
• or equivalent combination of education and experience.

ADDITIONAL INFORMATION:

• Platform & orchestration expertise: Deep understanding of customer journey orchestration, event-driven messaging, decisioning, suppression logic, and channel governance across email/SMS/push.
• Technical fluency: Ability to partner effectively with engineering and data teams; working knowledge of APIs, data flows, identity/keys, and integration patterns that enable triggered and personalized messaging.
• Personalization & data-driven execution: Demonstrated ability to translate segmentation requirements, attributes, and behavioral signals into scalable personalization frameworks (including dynamic content and reusable components).
• Operational rigor: Strong command of production operating models, intake/triage, capacity planning, QA standards, release readiness, and escalation paths to support high-volume delivery with minimal defects.
• Quality & compliance mindset: Proven ability to enforce quality controls, testing discipline, documentation, and auditability; strong awareness of privacy/consent principles and data handling expectations.
• Analytical problem-solving: Ability to diagnose journey/channel issues using logs, QA results, and performance signals; drives root-cause resolution and prevents recurrence through process and platform improvements.
• Stakeholder leadership: Excellent communication and influence skills; able to align cross-functional partners (Marketing, IT, Analytics, Legal/Privacy, Brand) and manage competing priorities in a matrixed environment.
• People leadership: Builds and develops high-performing teams through coaching, clear accountability, performance management, and skill-building plans (including upskilling during platform shifts).
• Change leadership: Comfortable leading through transformation—driving adoption of new tools/standards, updating processes, and improving ways of working without disrupting business-critical run operations.
• Customer-first orientation: Consistently balances business goals with guest experience—ensuring messaging is timely, relevant, accurate, and aligned to brand standards.
• Adobe Journey Optimizer certification
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.

 

Your talent, skills and experience will be rewarded with a competitive compensation package.

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