Senior Manager, Marketing & Donor Insights (Direct Response)

The American Diabetes Association (ADA) is seeking a Senior Manager, Marketing and Donor Insights. The role focuses on driving growth in data maturity and championing insight-driven decision-making and CRM data management.

Responsibilities:

• Champion Data Maturity, Performance Measurements, and Insights
• Lead progression of Direct Response data maturity, creating executive level dashboards to share visualization and storytelling of monthly, quarterly, and annual donor volume/revenue performance, trending, forecasting and health of donor acquisition and retention
• Develop Direct Response marketing attribution reporting influencing development of pipeline reporting and 360-degree view of our donor support and engagement
• Proactively partner with Direct Response Directors, Marketing Managers, and strategic partner teams to identify campaign tracking/reporting needs, goals, and outcomes and deliver ongoing actionable insights and recommendations for optimization
• Research and disseminate insights related to donor health including acquisition, retention, and revenue by channel, subchannel, and donor types
• Analyze and recommend solutions to fill gaps in data collection allowing the team to advance donor data maturity
• Working closely with VP, internal colleagues, and strategic partners to create and socialize data insights and recommendations in support of team growth goals
• Keep the Direct Response team abreast of trends and best practices in marketing data analytics and data management
• Contribute to larger analytics initiatives in support of the organization data strategies, including marketing attribution modeling, AI, and CRM transition
• Support a growing culture of digital innovation and increase the adoption and use of data to inform decision-making and prioritization of marketing efforts
• Support Donor Data Management
• Champion the team’s adoption of donor science and propensity models in support of fundraising growth and retention across marketing channels
• Regularly collaborate with stakeholders to identify, validate, and activate target donor segments for use in marketing engagement engine
• Manage relationships with external partner teams (acquisition, co-op, and segmentation support) and data delivery for validation and implementation of campaign data
• Acquire and support a deep understanding of donor onboarding and operational processes including various acquisition sources and systems, data relationships, and attribution to marketing campaigns and channels
• Collaborate with IT&S and CRM consulting teams to manage current donor data CRM integration, transition, and validations from Blackbaud to Salesforce Nonprofit Cloud
• Identify efficiencies and automations for data ingestion, processing and querying for marketing needs
• Manage operational efforts within CRM systems such as direct response campaign creation, source coding, and alignment of donor data
• Lead internal automation processes for recurring payments, acknowledgements, and premium campaigns
• Other responsibilities as assigned
• Lead and/or collaborate on other projects, as required, to map and reimagine data discovery and insights

Requirements:

• Bachelor's degree required
• 5+ years of progressive experience in digital campaign analytics, direct mail reporting, and data management required
• Advanced knowledge of Blackbaud and Salesforce Nonprofit Cloud CRM required
• Experience with Google Marketing Platform (GA4, Google Tag Manager, etc.) and media tracking and reporting methodologies
• Must have demonstrated track record of analysis; creating performance reporting, using data to inform business decisions, and operationalizing insights using data analysis and visualization tools like advanced Excel, Looker Studio, Tableau, Power BI, etc
• Familiarity with data privacy regulations and requirements (i.e. GDPR, CCPA, etc.) and basic data security and handling practices
• Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel, Outlook)
• Master's degree in data science, information systems, business or business analytics, engineering, statistics, or related quantitative field
• Non-profit, member association, fundraising, development or related industry experience