Senior Manager, Performance Marketing

1Password is a rapidly growing company recognized for its innovative cybersecurity solutions. The Senior Manager, Performance Marketing will lead B2B performance marketing strategies to drive demand through paid channels, overseeing operations and a team to optimize performance and revenue impact.

Responsibilities:

• Own the B2B performance marketing and demand generation strategy for Sales Assist, aligned with broader marketing and revenue objectives
• Develop annual and quarterly roadmaps for paid demand programs, informed by pipeline goals, audience insights, experimentation learnings, and performance trends
• Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale pipeline contribution
• Oversee paid B2B channels including (but not limited to) paid social, display, native, programmatic, direct buys, and emerging paid channel opportunities
• Guide channel strategy across awareness, consideration, and conversion, ensuring alignment with full funnel global campaign strategies
• Own the planning, allocation, and day-to-day management of paid media budgets across all B2B performance marketing channels
• Monitor pacing and performance in real time, making ongoing budget optimization decisions across channels, campaigns, and regions to maximize impact and efficiency
• Partner with Finance on forecasting, accruals, and spend reconciliation, ensuring accuracy and transparency in budget reporting
• Evaluate ROI and marginal returns across channels and tactics to inform budget shifts, scaling decisions and overall investment strategy
• Own week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting
• Ensure the team rigorously monitors leading indicators (leads, MQLs, conversion rates, CPL) and lagging indicators (pipeline creation, opportunity volume, revenue influence)
• Translate performance data into insights and clear recommendations for optimization, investment shifts, and experimentation
• Build strong feedback loops with Global Campaigns team to measure and optimize lead quality and downstream SQL & Pipeline impact
• Lead and develop a team of B2B performance marketing and demand generation marketers
• Provide clear direction, coaching, and feedback to help team members grow as strategic marketers and operators
• Establish clear goals, expectations, and accountability while empowering the team to test, learn, and improve
• Establish and own a structured experimentation framework across B2B paid channels to drive continuous performance improvement and unlock new sources of pipeline growth
• Partner with Analytics and Marketing Operations to define clear hypotheses, success metrics, and measurement approaches for experiments across audiences, channels, creative, offers, and funnel stages
• Ensure experiments are prioritized based on potential impact to pipeline, learning value, and strategic alignment with Sales Assist goals
• Guide the team in designing, executing, and analyzing tests with rigor, ensuring learnings are clearly documented and shared across marketing and revenue stakeholders
• Translate experimentation insights into scaled programs, budget reallocation decisions, and strategic recommendations
• Foster a test-and-learn culture that balances speed with analytical discipline, encouraging curiosity while maintaining accountability to results

Requirements:

• 8+ years of experience in B2B performance marketing, demand generation, or growth marketing, with at least 2 years managing people
• Hands-on experience in paid marketing channels including paid social (LinkedIn, Meta, Reddit, etc), paid search and content syndication, as part of an in-house paid performance marketing or digital marketing team
• Strong experience supporting sales-assisted or enterprise go-to-market motions within SaaS (B2B SaaS experience strongly preferred)
• Proven track record of driving measurable pipeline and revenue impact through paid B2B channels
• Deep understanding of paid media strategy, funnel optimization, and experimentation in a B2B context
• Strong analytical skills with experience tying marketing activity to pipeline and revenue outcomes
• Experience working closely with Sales, RevOps, and Analytics teams to align on metrics and impact
• Demonstrated ability to build, coach, and scale high-performing teams
• Strong business acumen with the ability to prioritize investments based on impact and efficiency
• Excellent communication skills, with the ability to influence stakeholders through clear, data-backed storytelling
• Comfortable operating in fast-paced, evolving environments with multiple cross-functional partners