Growth Marketing Lead

inquirED is a fast-growing start-up focused on improving education through innovative curriculum solutions. They are seeking a Growth Marketing Lead to drive demand and engagement through multi-channel campaigns and product webinars, ultimately supporting customer acquisition and growth.

Responsibilities:

• Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels)
• Build and schedule emails and social media in HubSpot and Mailchimp, plan and launch landing pages, and manage campaign timelines from kickoff through reporting
• Set up tracking, attribution, and reporting in partnership with Revenue Operations
• Collaborate with Sales and Customer Success to align campaigns to district priorities and support targeted outreach
• Test messaging, offers, and conversion paths to improve performance
• Report on results and recommend clear next steps
• Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output while maintaining high-quality standards
• Develop the strategy and calendar for Inquiry Journeys product and social studies thought leadership webinars
• Coordinate sales and cross-functional partners to ensure success
• Ensure strong promotion, attendance, and post-webinar conversion
• Use tools and AI to clip and repurpose webinar content for social, web, email, and other channels, with a clear strategy for extending reach and engagement beyond the live event
• Own execution of email and social deliverables on the editorial calendar, ensuring assets are built, scheduled, and launched on time
• Manage day-to-day tasking across campaigns, webinars, product updates, and customer initiatives
• Align social publishing with campaign, product, and webinar priorities
• Coordinate with Brand and Creative to ensure assets are delivered on schedule and meet performance goals
• Test content formats, messaging, and timing to increase engagement and reach
• Use HubSpot, Google Analytics, and related tools to evaluate performance
• Surface insights quickly and recommend adjustments based on results
• Continuously prioritize the channels and tactics that drive the strongest impact

Requirements:

• 2+ years of experience in growth marketing, demand generation, or lifecycle marketing
• Experience in K-5 curriculum or EdTech strongly preferred
• Experience with HubSpot, Mailchimp, Google Analytics, webinar platforms, and paid channels is a plus