Director of Growth Marketing

Kevin Anderson & Associates (KAA) is a fast-growing, industry-leading book-writing and publishing-consultation firm. They are seeking a Director of Growth Marketing to optimize marketing funnels, manage vendor performance, and expand marketing channels while ensuring a data-driven approach to growth.

Responsibilities:

• Build and maintain dashboards leadership can trust — weekly and monthly reporting on CAC, LTV, pipeline velocity, conversion rates, and channel ROI
• Implement reliable multi-touch tracking (GA4, HubSpot attribution, UTMs, call tracking as relevant)
• Develop custom attribution models to accurately measure marketing ROI across channels
• Forecast pipeline and acquisition performance using historical trends and current market data
• Drive a culture of testing: hypotheses, experiments, documented results, and iteration
• Present findings and clear recommendations to leadership on a regular cadence
• Architect and optimize the end-to-end customer journey from first touch through signed agreement
• Identify friction points and bottlenecks across marketing, qualification, sales process, proposals, and follow-up
• Define and implement funnel KPIs and targets (weekly/monthly cadence)
• Partner with leadership to align growth priorities with brand positioning and ideal client profile
• Lead conversion rate optimization across landing pages, email sequences, and ad creative
• Serve as KAA's internal expert and owner for Google Ads strategy and performance
• Manage and hold accountable the external Google Ads team — including the authority to recommend replacing them if performance standards are not met
• Audit account structure, conversion tracking, keyword strategy, negatives, bidding strategy, landing page alignment, and budget allocation
• Establish a clear reporting framework: CAC by segment/channel, conversion rates, lead quality, and downstream revenue attribution
• Ensure every dollar is traceable to pipeline and revenue as much as possible (with appropriate attribution models)
• Build a measured expansion plan into paid social (especially LinkedIn, but also Meta, YouTube, etc.) and other channels aligned with premium audiences
• Identify and test new markets, segments, partnerships, and offer angles while protecting brand quality
• Bring a strong creative eye — you understand what resonates with high-end, discerning clients and can evaluate ad copy, design, and messaging quality with confidence
• Document and report on all channel experiments with clear data on performance and viability before scaling
• Own HubSpot administration, pipeline structure, lifecycle stages, lead routing, scoring, and governance
• Direct and oversee HubSpot implementation — leveraging internal staff, contractors, and the HubSpot implementation team to execute automations and workflows under your strategic direction, rather than building everything hands-on yourself
• Create nurture sequences, follow-up workflows, and segmentation that supports a premium, consultative sales process
• Improve speed-to-lead, response quality, and sales handoffs
• Establish and report on sales performance metrics (lead response time, follow-up attempts, appointment set rate, close rate, cycle length)
• Audit lead quality and feedback loops between marketing and sales
• Improve proposal and contract funnel steps to reduce friction and increase close rates
• Provide insights and recommendations that materially improve revenue conversion
• You will be expected to use AI to move faster and smarter—without compromising brand integrity. Examples: AI-assisted creative testing workflows and message variant generation
• Faster landing page iteration and CRO experimentation
• AI-supported lead qualification insights (where appropriate)
• Automated reporting summaries and anomaly detection
• Internal knowledge systems (playbooks, prompt libraries, SOP generation)
• Vendor output acceleration (briefs, QA, performance reviews)

Requirements:

• Bachelor's degree (or equivalent practical experience)
• Strong Google Ads / AdWords expertise — you have managed or directly overseen meaningful spend and can audit an account confidently and critically
• 5+ years in performance marketing, growth marketing, or acquisition-focused roles (agency or in-house)
• Experience owning funnel performance metrics and conversion optimization
• HubSpot proficiency (pipeline setup, automations, reporting)
• Demonstrated ability to run analytics and make decisions from data
• Strong communication — able to present insights clearly to leadership and cross-functional teams
• Comfort with using AI-related tools to optimize design, performance, analytics, and other automations and innovations at the company
• Understanding of social media marketing strategies and paid social ads
• WordPress and HubSpot expertise
• CRO experience (landing pages, heatmaps, A/B testing)
• Experience in high-end services, professional services, publishing, media, or luxury brands