Senior Lifecycle Marketing Manager - Remote

Thriveworks is one of the leading mental healthcare companies in the USA, committed to providing accessible, top-tier mental health services. They are seeking a Senior Lifecycle Marketing Manager to design and implement lifecycle communications that enhance client experience and drive business outcomes across the client journey.

Responsibilities:

• Define the lifecycle marketing roadmap from acquisition through retention and drive execution against it
• Build segmented, personalised campaigns across email, SMS, and direct channels: track CAC, ROI, and LTV to optimize performance
• Lead working sessions with product, analytics, creative, and clinical teams to align on priorities and timelines
• Design and run A/B tests to improve messaging, creative, and targeting
• Map the customer journey end to end; identify gaps and build action plans to close them
• Own the lifecycle marketing infrastructure, including Salesforce Marketing Cloud, ensuring programs, automation, and data flows support client acquisition, engagement, and retention

Requirements:

• 7 plus years in lifecycle, CRM, or retention marketing with experience owning lifecycle strategy end-to-end
• Hands-on experience with tools like Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, etc
• Data-driven mindset: comfortable pulling reports, interpreting data, and turning insights into action
• Result-oriented: you hold yourself accountable to performance goals
• Superior project management skills: you can hold multiple workstreams, stakeholders, and deadlines in your head at once
• Bonus experience: Healthcare or another high-compliance industry