Assistant Business Development Manager, eCommerce
United States of America
Full Time
1 hour ago
$88,000 - $103,000 USD
Visa Sponsor
Key skills
PythonSQLRAIETLData EngineeringAnalyticsTableauLeadershipProject ManagementA/B TestingCollaborationSales
About this role
Scotts Miracle-Gro Company is a leader in lawn and garden solutions with a commitment to innovation and community. They are seeking an Assistant Business Development Manager, eCommerce - Amazon who will drive sales and marketing strategies for their Amazon business, leveraging data analytics to optimize performance and manage product catalogs.
Responsibilities:
- Drive the Amazon Engine: Own the daily execution of sales and marketing tasks. You’ll lead weekly sales meetings with Amazon Vendor Managers to improve primary KPIs: Traffic, Conversion, and POS Revenue
- Master the Analytics: Dig into large datasets to perform SKU rationalization, competitive assessments, and GMROI/Margin analysis. This includes deep competitive analysis. You won’t just report numbers; you’ll draw conclusions that shift our strategy
- Inventory & Forecasting: Perform "triangulation analysis" between POS data, retailer inventory, and replenishment forecasts to ensure we’re never out of stock during peak gardening seasons
- Project Management: Lead "Ready for Season" tasks, including new product launches (NPI), item transitions, and catalog audits. Leading collaboration with internal cross functional teams
- Digital Marketing ROI: Analyze the performance of marketing campaigns and promotions. You’ll use digital metrics to decide what stays, what goes, and where we double down
- Innovation: Think "outside the box" to develop eCommerce-specific product and packaging concepts and partner with content teams to dominate the digital shelf
Requirements:
- Bachelor's degree in a quantitative field (Economics, Statistics, Data Engineering, Finance, or similar)
- Proficient with Amazon Vendor Central
- Comfortable with tools like SQL, Tableau, or Python/R for ETL automation and data modeling
- Experience leveraging AI for automation and insights
- Experience with external Amazon tools a plus (Detail Page, Profitero, Stackline, CommerceIQ, Skai, Helium 10, etc.)
- Experience in eCommerce, Digital Sales, or Analytics within a retail or CPG environment
- Understanding of pricing econometrics and A/B testing
- Highly motivated to apply high-grade quantitative skills to fast-paced, evolving business challenges requiring agility
- Ability to translate 'data-speak' into actionable insights for Brand Marketing and executive leadership