Digital Business Analyst – Marketing & Web Platforms

Concentrix is a global technology and services leader that powers the world’s best brands. The Digital Business Analyst will act as a liaison between marketing and technical teams, focusing on gathering requirements and supporting website enhancements and migrations in an Agile environment.

Responsibilities:

• Act as the primary liaison between marketing stakeholders and the development team

Requirements:

• 6+ years of experience as a Business Analyst in digital marketing, e-commerce, or website management
• Strong understanding of WordPress CMS and web content management workflows
• Experience working with digital marketing teams and campaign management
• Solid understanding of Agile / Scrum methodologies
• Experience creating user stories, process flows, wireframes, and acceptance criteria
• Excellent stakeholder management and communication skills (written and verbal)
• Familiarity with Microsoft Azure environments and website migration concepts is a plus
• Strong analytical, problem-solving, and organizational skills
• Experience working with globally distributed teams
• Understanding of SEO best practices and website performance optimization
• Experience with marketing analytics, Google Analytics, Tag Manager, or similar tools
• Familiarity with CI/CD pipelines and development processes
• Experience in fast casual / restaurant or retail industry is a plus