PT Contract Digital Marketing Manager, health tech Agency

KNB Communications is an award-winning PR and marketing agency specializing in healthcare, health tech, and life sciences. They are seeking a Digital Marketing Manager who will develop and execute strategic digital marketing strategies for health tech accounts, generating awareness and engaging stakeholders.

Responsibilities:

• Capable leader in performance marketing
• Strategically develop and execute innovative and measurable digital marketing campaigns that have a meaningful impact on clients’ success
• Create concepts, content, and reports for relevant marketing campaigns
• Leverage analytic tools used by the firm — HubSpot, Google Analytics, content distribution services, project management tools, online surveys, media monitoring, KPIs, ROI, etc
• Optimize campaigns to yield optimal results
• Draw meaningful conclusions from campaign data and make recommendations for improvement
• Evaluate all acquisition channels as well as remarketing tactics
• Provide data-driven advice on paid digital advertising (i.e. paid social media, Google Search & Display Ads, etc.) and effectively implement
• Support account teams to create integrated and measurable communications programs for clients
• Review audience engagement metrics across platforms (Facebook Insights, Twitter Analytics, etc.) and translate them into actionable steps
• Develop and manage end-to-end, scalable social media campaigns (paid and organic)
• Support clients with initiatives such as website design and development, traffic, etc

Requirements:

• Bachelor's degree (BA/BS) from a four-year college or university required
• Five to seven years minimum related work experience or equivalent combination of education and experience required
• Google Ads and Analytics certifications and experience
• HubSpot certifications – Inbound, Email, Content
• Must be active on all major social networks
• Project an extremely positive “can do” attitude and utilize sound judgment with client interactions
• Social media management, Google Analytics, SEO and content generation
• Quickly understand complex healthcare domains, competitive landscapes and varied audiences
• Willingness to learn and adapt to constructive feedback
• Exceptional communications skills - written, verbal and interpersonal
• Able to manage multiple tasks and projects simultaneously and effectively organize client work product
• Client-facing and presentation experience with exceptional communications skills (written, verbal, and interpersonal)
• Email marketing, create and design newsletters, landing pages, + and content generation
• Creative graphics and design experience (Canva + Adobe)
• Social media management and tracking software
• Google Analytics SEO best practices, auditing, and keyword identification
• Digital advertising, including Google Ads, LinkedIn, X, and Meta
• Proficiency in MS Office suite, Google Workspace, models and analysis
• Healthcare industry knowledge and/or previous roles with a healthcare-focused organization
• Websites management, page and landing page creation
• Experience with SEO practices
• Basic HTML or equivalent web language
• Video creation, editing and production
• Cision/Muck Rack media monitoring software
• PR industry background
• Creative graphics and design software (Adobe Photoshop, InDesign)