KNB Communications is an award-winning PR and marketing agency specializing in healthcare, health tech, and life sciences. They are seeking a Digital Marketing Manager who will develop and execute strategic digital marketing strategies for health tech accounts, generating awareness and engaging stakeholders.
Responsibilities:
- Capable leader in performance marketing
- Strategically develop and execute innovative and measurable digital marketing campaigns that have a meaningful impact on clients’ success
- Create concepts, content, and reports for relevant marketing campaigns
- Leverage analytic tools used by the firm — HubSpot, Google Analytics, content distribution services, project management tools, online surveys, media monitoring, KPIs, ROI, etc
- Optimize campaigns to yield optimal results
- Draw meaningful conclusions from campaign data and make recommendations for improvement
- Evaluate all acquisition channels as well as remarketing tactics
- Provide data-driven advice on paid digital advertising (i.e. paid social media, Google Search & Display Ads, etc.) and effectively implement
- Support account teams to create integrated and measurable communications programs for clients
- Review audience engagement metrics across platforms (Facebook Insights, Twitter Analytics, etc.) and translate them into actionable steps
- Develop and manage end-to-end, scalable social media campaigns (paid and organic)
- Support clients with initiatives such as website design and development, traffic, etc
Requirements:
- Bachelor's degree (BA/BS) from a four-year college or university required
- Five to seven years minimum related work experience or equivalent combination of education and experience required
- Google Ads and Analytics certifications and experience
- HubSpot certifications – Inbound, Email, Content
- Must be active on all major social networks
- Project an extremely positive “can do” attitude and utilize sound judgment with client interactions
- Social media management, Google Analytics, SEO and content generation
- Quickly understand complex healthcare domains, competitive landscapes and varied audiences
- Willingness to learn and adapt to constructive feedback
- Exceptional communications skills - written, verbal and interpersonal
- Able to manage multiple tasks and projects simultaneously and effectively organize client work product
- Client-facing and presentation experience with exceptional communications skills (written, verbal, and interpersonal)
- Email marketing, create and design newsletters, landing pages, + and content generation
- Creative graphics and design experience (Canva + Adobe)
- Social media management and tracking software
- Google Analytics SEO best practices, auditing, and keyword identification
- Digital advertising, including Google Ads, LinkedIn, X, and Meta
- Proficiency in MS Office suite, Google Workspace, models and analysis
- Healthcare industry knowledge and/or previous roles with a healthcare-focused organization
- Websites management, page and landing page creation
- Experience with SEO practices
- Basic HTML or equivalent web language
- Video creation, editing and production
- Cision/Muck Rack media monitoring software
- PR industry background
- Creative graphics and design software (Adobe Photoshop, InDesign)