Key skills
Partner marketingAlliance marketingAWS ecosystemCloud marketplacesCo-sell programsEcosystem go-to-market motionsIntegrated marketing campaignsDigital marketingField marketingCampaign performance trackingCybersecuritySaaSStakeholder managementAnalytical mindsetProject managementGoAWSLeadershipProject ManagementStakeholder ManagementCommunicationCollaborationSales
About this role
1Password is a rapidly growing company recognized for its innovative cybersecurity solutions. They are seeking a Senior Partner Marketing Manager to lead marketing strategy and execution for strategic technology alliances, focusing on AWS and other key partners, while driving awareness, pipeline, and revenue through collaborative initiatives.
Responsibilities:
- Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners
- Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation
- Partner closely with AWS Alliance Managers and partner marketing counterparts to align on shared growth objectives
- Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives
- Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking
- Develop joint messaging and value propositions in partnership with Product Marketing
- Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits
- Track, report, and communicate performance metrics, pipeline impact, and ROI to stakeholders and executive leadership
- Manage co-marketing budgets and MDF funds to maximize return on investment
- Identify new opportunities within the AWS ecosystem (e.g., ISVs, marketplace promotions, industry campaigns) to expand reach and impact
Requirements:
- 6+ years of experience in B2B marketing, with at least 3+ years focused on partner or alliance marketing
- Proven experience working with AWS and/or hyperscaler ecosystems
- Strong understanding of cloud marketplaces, co-sell programs, and ecosystem GTM motions
- Demonstrated ability to drive measurable pipeline and revenue impact
- Experience building and executing integrated marketing campaigns across digital and field channels
- Strong cross-functional collaboration skills with Sales, Product Marketing, Demand Gen, and Alliances
- Excellent project management and stakeholder management capabilities
- Analytical mindset with experience tracking campaign performance and optimizing based on data
- Exceptional written and verbal communication skills
- Experience in cybersecurity or SaaS
- Familiarity with AWS Partner Network (APN) programs and funding mechanisms
- Experience managing global or multi-region campaigns