Product Marketing Manager

Cambium Learning Group is a leader in educational technology, delivering K-12 literacy, math, and science solutions. The Product Marketing Manager is responsible for owning the go-to-market strategy for Science products, developing and executing plans while collaborating with various teams to enhance product positioning and sales enablement.

Responsibilities:

• Develop and refine product positioning, value propositions, and key differentiators using voice‑of‑customer (VOC), market, competitive, and product research
• Maintain messaging frameworks and documentation to ensure consistency across channels, sales tools, and customer‑facing communications
• Partner closely with Product Management through regular meetings and reviews to ensure messaging aligns with product roadmap and overall strategy
• Conduct ongoing research into competitor offerings, market trends, and customer needs within the U.S. K‑12 education space
• Synthesize insights to inform positioning, enablement, pricing/bundling, and campaign inputs and share actionable findings or recommendations with stakeholders
• Build and maintain the competitive matrix and landscape analysis resources
• Create and maintain enablement tools (e.g., messaging guides, pitch decks, demo scripts, playbooks, one‑pagers, battlecards, FAQs)
• Partner with Sales and Customer Success to gather feedback, identify gaps, and improve enablement effectiveness
• Upload and maintain Product Marketing assets in Highspot and support internal training sessions
• Define and lead annual product marketing plan for assigned products or portfolio
• Develop GTM plans and support ongoing customer communications (e.g., IPNs, Pendo announcements, emails) in partnership with Growth & Demand
• Collaborate with Lifecycle Marketing, UX, Product Management, and Product Marketing on monthly communication strategies that aid user experience
• Track performance via dashboards/reports; communicate impact on bookings, revenue, acquisition, and retention
• Partner with Growth & Demand to support campaign planning and strategy
• Contribute to campaign briefs, audience targeting, and messaging inputs; ensure Product Marketing goals are reflected in assets and metrics
• Build connected relationships across Product, Enablement, Sales, Customer Success, and Marketing
• Participate in regular planning and shareouts to keep teams aligned on priorities, timelines, and launch readiness
• Ensure alignment between product strategy and GTM teams by streamlining communication of roadmap updates across Marketing, Enablement, Support, and Sales

Requirements:

• BA/BS in marketing, business, communications, or related experience
• 3–5+ years in product marketing, marketing, or product management (K-12 education technology, literacy, STEM experience highly preferred)
• Demonstrated ability to develop and execute GTM strategies and collaborate effectively across functions
• Strong written and verbal communication; ability to translate complex product and research data into clear, audience‑focused messaging
• Highly organized and detail‑oriented with strong project management skills; comfortable in fast‑paced environments
• Proficiency in Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams; familiarity with project management tools and analytics (CRM, Pendo, dashboards, AI tools)
• K-12 education technology, literacy, STEM experience highly preferred