Senior Field Marketing Manager - Quality Cloud

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. They are seeking a Senior Manager of Field Marketing to own integrated marketing strategy, create effective marketing programs, manage events, and collaborate with cross-functional teams to drive pipeline and accelerate sales opportunities.

Responsibilities:

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes that speak directly to the interests of key target buyers and influencers
• Create effective integrated marketing programs and communications in partnership with Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops
• Create awareness, nurture, and educate key contacts within target accounts to drive pipeline and accelerate sales opportunities
• Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI
• Track, analyze, and optimize programs and ABM initiatives
• Work cross-functionally with Sales, Sales Enablement, and Strategy teams to ensure optimal orchestration and effectiveness of marketing programs
• Build and maintain a complete and accurate account and contact database

Requirements:

• 7+ years of enterprise software marketing experience
• Exceptional communication, writing, and organizational skills
• Highly organized with strong attention to detail
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in delivering content via LinkedIn
• Working knowledge of a data visualization tool (e.g., Sigma) and marketing automation platform experience (Marketo)
• Growth minded and a team player with a positive attitude
• Experience in project management and marketing operations
• Experience in a high-growth software or technology company