Manager, Marketing Operations

Kobie Marketing is a recognized leader in loyalty solutions, offering a collaborative and innovative work environment. The Manager, Marketing Operations will lead a team to oversee campaign operations, ensuring effective execution of marketing programs and maintaining strong client relationships.

Responsibilities:

• Oversee end-to-end campaign operations process, including development, QA, deployment, and in-flight monitoring, ensuring the team is executing to standard and timelines are met
• Translate business and marketing requirements into platform configuration, including: Data selection and targeting logic, Personalization and content assembly, Journey or automation setup
• Operate with a high degree of autonomy, proactively identifying risks, data constraints, or configuration issues and recommending solutions before they impact timelines or campaign performance
• Rapidly evaluate campaign requests and determine the most efficient and scalable execution approach within platform and timeline constraints
• Triage and reprioritize competing campaign requests in real time, translating shifting client priorities in a dynamic environment where timelines and priorities may shift frequently
• Gather and document client requirements — questioning and challenging where appropriate to ensure exact scope is understood before work begins and factored into planning
• Perform thorough campaign QA, validating data, logic, content, links, personalization, and rendering
• Review and troubleshoot HTML for accuracy and compatibility (not responsible for building or writing new HTML development)
• Partner with HTML developers and QA testers to resolve issues efficiently and uphold quality standards
• Ensure compliance with deliverability, data governance, and content standards
• Maintain high QA standards even under compressed timelines, ensuring accuracy and reliability while balancing speed of execution
• Quickly identify risks or dependencies early and escalate when platform or data constraints impact delivery and determine the most effective workaround or escalation path
• Serve as the primary point of contact for campaign operations on your client account owing weekly status meetings, daily communication, change request management, and real-time updates on campaign status, risks, and timelines
• Manage timelines, approvals, and dependencies across internal teams and client stakeholders
• Communicate proactively with both client and internal stakeholders to provide clear updates on campaign status, risks, and timeline adjustments
• Translate complex technical or data considerations into clear, actionable guidance for non-technical stakeholders
• Serve as the primary execution point-of-contact for campaigns, ensuring clarity on requirements, status, risks, tradeoffs, and next steps across internal and client teams. Maintain strong process discipline, including documentation of campaign setup, QA steps, and operational standards
• Align cross-functional teams around constantly evolving priorities while maintaining forward momentum on campaign delivery
• Develop robust campaign and process documentation — including client-specific work instructions, SOPs, and reusable frameworks — to drive efficiency, flawless execution, and scalable operations
• Identify opportunities to streamline campaign workflows and improve operational efficiency while maintaining quality and rigor, even under compressed timelines
• Contribute to campaign performance analysis and post-launch learnings, applying insights to improve future delivery
• Stay current on CRM, email marketing, and ESP ecosystem trends — bringing relevant developments back to the team and applying learnings to operational decisions
• Act as a subject matter resource on campaign operations standards, providing mentorship and guidance that scales best practices across the team
• Lead a direct report team of SFMC developers, HTML developers, and QA analysts — providing day-to-day directions, priority clarity, and the support they need to deliver excellent work
• Build a high-accountability team culture where ownership is clear, quality is expected, and people feel supported and guided
• Enable the team to stay focused on execution by removing blockers, answering process questions, and making prioritization calls so they are never left guessing
• Mentor and develop team members on campaign operations standards, process discipline, and professional growth

Requirements:

• 5-7 years of experience in campaign management, marketing operations, marketing automation, or CRM/email marketing — ideally in a client-facing or agency environment
• Hands-on experience executing campaigns, preferably in Salesforce Marketing Cloud
• Demonstrated ability to lead and influence cross-functional teams, with experience managing competing priorities and shifting timelines across multiple workstreams simultaneously
• Strong understanding of email marketing best practices
• Strong understanding of audience targeting and data-driven segmentation
• Strong understanding of QA methodologies for digital campaigns
• Exceptional communication skills with the ability to clearly explain technical concepts and campaign mechanics to non-technical stakeholders
• Proven ability to prioritize work and manage multiple campaigns concurrently while meeting tight deadlines
• High attention to detail, operational discipline, and structured documentation skills
• Proven ability to operate with a high degree of autonomy while making thoughtful, informed decisions in high-visibility, client-facing environments
• Strong ability to operate effectively in ambiguous environments where requirements and priorities may evolve quickly
• Comfort reviewing and validating HTML and dynamic content (no expectation to code from scratch)
• Experience working in agency, consultancy, or large enterprise environments
• Exposure to cross-channel or lifecycle marketing (i.e., triggered, transactional, or journey-based campaigns)
• Prior experience managing direct reports in a marketing operations, agency, or campaign delivery environment
• Familiarity with A/B testing and performance optimization concepts
• Experience collaborating with developers, QA, and analytics teams in structured delivery models
• SFMC certifications (Email Specialist, Marketing Cloud Administrator, etc.) a plus