Sr. Director, Growth Marketing

Talkdesk is pioneering a new era of Customer Experience Automation (CXA), redefining how the world’s most admired brands interact with their customers through AI. They are hiring a Senior Director of Growth Marketing to build and run the account-based marketing engine that powers their enterprise go-to-market strategy, focusing on ABM, global campaigns, and digital marketing.

Responsibilities:

• Build & Scale Account-Based Marketing
• Design and operationalize a tiered ABM program - from high-touch 1:1 engagement for strategic accounts to scalable 1:many programs - positioning Talkdesk’s CXA platform as the category-defining solution for enterprise buyers
• Partner directly with enterprise sales reps on joint account planning, delivering account intelligence, intent-driven insights, and coordinated multi-channel engagement that demonstrates the business value of Customer Experience Automation
• Develop marketing programs that support the full customer lifecycle, including post-sale expansion and cross-sell as accounts realize the impact of AI-driven automation on their customer operations
• Build the frameworks and methodology to continuously grow the target account list based on data-driven ideal customer profile refinement and CXA adoption signals
• Transform Global Campaigns
• Reorient the campaigns function toward enterprise-grade, full-funnel campaigns that advance the CXA category narrative and drive qualified enterprise pipeline
• Lead campaign strategy and execution across three motions: account-centric campaigns for named accounts, use-case campaigns showcasing AI-driven business outcomes for scalable demand creation, and CXA category awareness campaigns in partnership with brand
• Own global campaign planning, performance management, and optimization across all regions, ensuring every campaign reinforces Talkdesk’s position as the CXA category leader
• Consolidate & Elevate Digital Marketing
• Own paid media and the digital agency relationship, ensuring digital channels amplify the CXA category story and drive enterprise account engagement
• Shift digital strategy toward precision enterprise targeting, including ABM-targeted display, LinkedIn, and programmatic, while maintaining pipeline efficiency
• Implement personalized digital experiences for target accounts that showcase AI-driven business outcomes and CXA use cases relevant to each account’s industry and priorities
• Drive Marketing Operations Excellence
• Serve as the primary Growth Marketing stakeholder for the Marketing Operations team, ensuring the tech stack and data infrastructure are optimized for enterprise ABM workflows
• Establish attribution and reporting frameworks that connect marketing activity to pipeline, revenue, and account engagement metrics
• Champion adoption of AI-assisted tools and automation to increase team velocity and content personalization at scale
• Cross-Functional Partnerships
• This role requires strong collaboration across the organization. You will work closely with:
• Enterprise Sales: Joint account planning, shared pipeline goals, and a regular operating cadence with named account reps and sales leadership
• Regional Marketing: Coordination on enterprise field events and ensuring ABM programs complement regional go-to-market efforts
• Brand & Communications: Co-development of CXA category marketing programs that establish Customer Experience Automation as a recognized market category and convert awareness into enterprise demand
• Product Marketing: Alignment on CXA use-case positioning, AI-driven outcome messaging, competitive intelligence, and sales enablement content

Requirements:

• 10+ years of B2B marketing experience with at least 3–4 years leading teams at the Director or Senior Director level
• Demonstrated experience helping a marketing organization move upmarket—shifting from mid-market or SMB motions to enterprise go-to-market strategies
• Hands-on ABM expertise, including designing and scaling tiered programs (1:1, 1:few, 1:many) that directly contributed to enterprise pipeline and revenue
• Experience with land-and-expand sales models and marketing's role in supporting post-sale expansion
• Track record of managing teams while leveraging agencies and consultants for execution velocity
• Strong proficiency with ABM platforms, marketing automation, and intent data tools
• Analytical mindset with experience building attribution models and pipeline reporting frameworks
• Proven ability to build trust and operate in a shared-accountability model with sales leadership
• Experience in AI-driven enterprise software, customer experience technology, or automation platforms
• Background in a category-creation environment where the company was defining and evangelizing a new market, not just competing in an established one
• Experience at a high-growth or late-stage SaaS company navigating the transition to enterprise
• Familiarity with AI-powered marketing tools for content personalization and campaign optimization