Senior Marketing Manager

Connect for Health Colorado (C4HCO) is a public, nonprofit entity established to create a health insurance marketplace in Colorado. The Senior Marketing Manager will lead the development and execution of marketing strategies, manage a team, and ensure brand consistency while driving initiatives that align with the organization's goals.

Responsibilities:

• Manages a team of marketing and creative specialists and provides direction, coaching, and feedback to ensure high-quality, strategic work
• Reviews, approves, and provides guidance on marketing content and campaign assets to maintain brand standards and quality
• Leads the development, execution, and day-to-day operations of marketing strategies that align with C4HCO’s priorities
• Oversees marketing tactics and channels, including and not limited to organic social media, website, email and newsletter marketing, visual and graphic design, paid media, advertising, and video
• Creates, reviews, and approves marketing content, assets, materials, and campaigns, to ensure consistent messaging and adherence to brand guidelines and visual identity across all channels
• Maintains technical ownership and oversight of social media platforms
• Manages multiple marketing projects, tracking timelines, deliverables, and approvals across all marketing efforts
• Plans and drives the tactical execution of marketing initiatives across platforms, partnering with stakeholders to ensure strategic, integrated campaigns
• Creates and deploys a comprehensive marketing strategy during the annual Open Enrollment period, coordinating high-volume, time-sensitive campaigns – at times under rapidly changing circumstances
• Develops and manages strategic timelines and calendars for social media content, email marketing, and cross-channel campaigns, and provides project management for all marketing efforts
• Refines and deploys C4HCO narratives and messages tailored for various audiences, including customers, insurance issuers, certified assisters, insurance brokers, and community partners
• Manages the intake of marketing requests, prioritizing projects that align with organizational goals and departmental resources
• Monitors campaign performance and adjusts plans to address shifting priorities or emerging opportunities
• Owns and evolves measurement and reporting strategy for all marketing efforts, leveraging analytics tools to improve visibility, rigor, and decision-making
• Leads reporting presentations and meetings with stakeholders on marketing performance and insights
• Partners with colleagues in marketing and communications, business intelligence, policy, operations, and other teams to ensure brand-aligned campaigns that support C4HCO's priorities
• Manages strategic relationships with marketing contractors and vendors, ensuring quality delivery and alignment with organizational needs
• Collaborates with C4HCO partners on toolkit materials, social media partnerships, and other partner-related marketing initiatives
• Provides oversight for organizational branded merchandise strategy
• Supervises the online print collateral store for assisters, brokers, community partners, and other stakeholders
• Identifies opportunities to improve marketing processes, project management, and cross-functional coordination
• Supports recommendations on contractor and vendor relationships, marketing technology, and other strategic perspectives
• Performs other duties in support of departmental and organizational priorities

Requirements:

• Colorado resident
• Bachelor's degree in marketing, communications, business, journalism or a related field; advanced degree preferred
• At least 6-8 years of experience in marketing, communications, brand management, or a related field; at least 2-3 years of managing people or teams is strongly preferred
• Proven ability to lead and develop staff, build collaborative teams, and create a culture of trust and accountability is strongly preferred
• Strong strategic thinking and curiosity combined with hands-on execution skills; able to develop marketing strategy and implement tactical campaigns
• Ability to balance creative experimentation with data-driven decision-making and a willingness to test new approaches
• Skilled at managing multiple marketing projects simultaneously, including intake prioritization, campaign planning, timeline tracking, and coordinating with cross-functional teams
• Comfortable working under pressure and adapting quickly when priorities shift especially during high-volume periods like Open Enrollment
• Experience collaborating with diverse internal stakeholders (communications, policy, operations, creative) to ensure brand-aligned and strategically sound campaigns
• Experience using: WordPress (and plugins), Salesforce Marketing Cloud or HubSpot, Customer relationship management systems, Marketing database automation tools
• At least 2-3 years of managing people or teams is strongly preferred
• Familiarity with health insurance, the Affordable Care Act, state-based health insurance marketplaces, or the health care industry is strongly preferred but not required
• Bilingual skills (Spanish language) are strongly preferred but not required