Acadia is an industry leader in the e-commerce digital marketing space, managing the presence of brands on major platforms like Amazon and Walmart. They are seeking a Senior Retail Media Manager to develop advertising strategies focused on Amazon DSP and programmatic display campaigns, while managing complex accounts and leading a team of specialists.
Responsibilities:
- Manage complex accounts with over $5M in annual spend across the full funnel of Sponsored Ads and Amazon DSP while maintaining a focus on Amazon DSP and programmatic media buys
- Develop holistic, cross-channel media strategies aligned to brand objectives, measurement frameworks, and financial KPIs
- Leverage Amazon Marketing Cloud (AMC) to inform audience development, optimize performance, and guide full-funnel media recommendations
- Develop and deliver Quarterly Business Reviews (QBRs) that articulate performance insights, strategic opportunities, and long-term growth recommendations
- Manage the execution and ongoing maintenance of DSP strategy using Asana to track progress and manage timelines
- Demonstrate curiosity and ask insightful business questions to understand client goals, KPIs, and financial structures, driving data-backed recommendations for media spend allocations
- Communicate media strategies with clarity and confidence, connecting tactical execution to broader performance outcomes and ROI
- Act as a consultative partner, providing data-driven recommendations and transparent guidance across media investments
- Manage a team of Paid Media Specialists, delegating tactical campaign management, ensuring alignment with overarching account strategy
- Partner closely with Account Managers and internal teams to drive unified, cross-functional strategy execution
- Serve as the internal and external media expert, offering strategic insights that elevate both client outcomes and internal decision-making
- Support team development through coaching, feedback, and structured growth plans
- Contribute to Acadia's overall growth by developing new programmatic advertising strategies and expanding channel offerings, especially within DSP
- Identify, test, and evaluate emerging channel opportunities and beta programs, sharing insights to enhance Acadia’s media offering
- Support new business efforts through strategic contributions to pitch materials and prospective media plans
- Share expertise within the company, contributing to internal training, thought leadership, and process development
Requirements:
- 5+ years of experience with full funnel Amazon Ads across Sponsored Ads and DSP
- Deep, full, and firsthand experience leveraging the full capabilities of the Amazon DSP platform inclusive of 3rd party display inventory, offsite, STV, and audio ads
- Beyond media buying, campaign optimization, and reporting, an established ability to develop, deliver, and sell omni-channel display media plans to Enterprise and Mid-tier advertisers
- Experience and comfort working with advertiser budgets in excess of $2M/yr
- Demonstrated ability to answer core business questions beyond the limited scope of media performance and efficacy
- Experience with Amazon AMC - creating audiences and running instructional queries
- 2+ years of experience working on Walmart, Target, Chewy or Instacart ads preferred
- Advanced Microsoft Excel skills
- Master storyteller using data and analysis to map strategy
- Experience managing teams to execute strategy