Senior Retail Media Manager - Amazon and Marketplaces

Acadia is an industry leader in the e-commerce digital marketing space, managing the presence of brands on major platforms like Amazon and Walmart. They are seeking a Senior Retail Media Manager to develop advertising strategies focused on Amazon DSP and programmatic display campaigns, while managing complex accounts and leading a team of specialists.

Responsibilities:

• Manage complex accounts with over $5M in annual spend across the full funnel of Sponsored Ads and Amazon DSP while maintaining a focus on Amazon DSP and programmatic media buys
• Develop holistic, cross-channel media strategies aligned to brand objectives, measurement frameworks, and financial KPIs
• Leverage Amazon Marketing Cloud (AMC) to inform audience development, optimize performance, and guide full-funnel media recommendations
• Develop and deliver Quarterly Business Reviews (QBRs) that articulate performance insights, strategic opportunities, and long-term growth recommendations
• Manage the execution and ongoing maintenance of DSP strategy using Asana to track progress and manage timelines
• Demonstrate curiosity and ask insightful business questions to understand client goals, KPIs, and financial structures, driving data-backed recommendations for media spend allocations
• Communicate media strategies with clarity and confidence, connecting tactical execution to broader performance outcomes and ROI
• Act as a consultative partner, providing data-driven recommendations and transparent guidance across media investments
• Manage a team of Paid Media Specialists, delegating tactical campaign management, ensuring alignment with overarching account strategy
• Partner closely with Account Managers and internal teams to drive unified, cross-functional strategy execution
• Serve as the internal and external media expert, offering strategic insights that elevate both client outcomes and internal decision-making
• Support team development through coaching, feedback, and structured growth plans
• Contribute to Acadia's overall growth by developing new programmatic advertising strategies and expanding channel offerings, especially within DSP
• Identify, test, and evaluate emerging channel opportunities and beta programs, sharing insights to enhance Acadia’s media offering
• Support new business efforts through strategic contributions to pitch materials and prospective media plans
• Share expertise within the company, contributing to internal training, thought leadership, and process development

Requirements:

• 5+ years of experience with full funnel Amazon Ads across Sponsored Ads and DSP
• Deep, full, and firsthand experience leveraging the full capabilities of the Amazon DSP platform inclusive of 3rd party display inventory, offsite, STV, and audio ads
• Beyond media buying, campaign optimization, and reporting, an established ability to develop, deliver, and sell omni-channel display media plans to Enterprise and Mid-tier advertisers
• Experience and comfort working with advertiser budgets in excess of $2M/yr
• Demonstrated ability to answer core business questions beyond the limited scope of media performance and efficacy
• Experience with Amazon AMC - creating audiences and running instructional queries
• 2+ years of experience working on Walmart, Target, Chewy or Instacart ads preferred
• Advanced Microsoft Excel skills
• Master storyteller using data and analysis to map strategy
• Experience managing teams to execute strategy