Digital Marketing Manager

Network to Code is a leader in automated, data-driven networking, helping enterprises rethink their network management. The Digital Marketing Manager will be responsible for building the company brand, leading generation, and maximizing conversions through various digital channels.

Responsibilities:

• Develop digital programs that talk to global strategic initiatives and priorities but are adapted for a local market
• Execute digital marketing programs, including social media advertising, display ads, SEO, SEM and PPC
• Ensure that all digital marketing strategies align with ideal customer persona’s preferences and make recommendations based on these preferences
• Collaborate cross-functionally with teams such as sales, product and service delivery, to ensure marketing and business objectives are met
• Create, manage and launch multichannel campaigns, ensuring the alignment of our message across all channels and motivating our target audience to 'take action'
• Lead interactions with external digital marketing agencies and/or contractors, and develop goals for the external entities that support internal marketing objectives and KPIs, ensuring alignment
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines and processes
• Manage the ongoing development of the website by maximizing opportunities for user growth and demand generation, ensuring content is relevant to different buyer personas and providing the best user experience
• Deliver regular and ongoing monitoring, reporting and analysis on digital marketing activities and channels’ performance against defined goals; leverage insights and analytics

Requirements:

• Experienced in using digital marketing tools, including HubSpot, Google Analytics, Google Tag Manager, SEO and SEM tools, and paid advertising programs through Google Ads, Bing, and LinkedIn
• Good understanding of the marketing campaign process, from planning, to briefing, creative development, production and measurement
• 3+ years of digital marketing manager experience, including knowledge of the latest digital marketing trends and technologies
• Demonstrable experience of website analytics, social media platforms and digital advertising best practices
• Comfortable learning and adapting to new tools and technologies
• Analytical with strong creative mindset
• Comfortable with contributing to overarching marketing strategy with the ability to shift to tactical execution
• Degree in marketing, business or relevant field
• Advanced marketing certifications from schools or martech platforms (preferable)