Director of Product Marketing

Anvilogic is redefining how enterprise security teams detect, investigate, and hunt threats at scale. The Director of Product Marketing will lead Anvilogic's market positioning and messaging, particularly in the emerging AI-SOC category, while collaborating closely with Product, Sales, and Customer Success teams to drive growth and establish thought leadership.

Responsibilities:

• Define and continuously refine Anvilogic's core messaging, value proposition, and category narrative — with a focus on establishing leadership in the AI-SOC market
• Translate complex technical capabilities (detection engineering, SIEM augmentation, data lakes, AI-driven workflows) into clear, differentiated positioning
• Own competitive intelligence and battlecards to ensure we win against SIEM vendors and adjacent platforms
• Lead product and feature launches end-to-end, from positioning through enablement and campaign alignment
• Partner with Product to shape roadmap priorities based on market needs and customer feedback
• Define target personas (SOC leaders, detection engineers, CISOs) and tailor messaging accordingly
• Leverage AI tools and workflows to accelerate GTM execution, experimentation, and iteration cycles
• Equip Sales and Channel teams with the messaging, content, and tools needed to win deals
• Develop high-impact sales assets: pitch decks, one-pagers, ROI frameworks, and customer proof points
• Support field teams in strategic deals and help refine messaging based on real-world feedback
• Drive the creation of high-quality content across formats: blogs, whitepapers, webinars, and analyst narratives
• Establish Anvilogic as a thought leader in AI-SOC, detection engineering, and SIEM modernization
• Partner with Demand Gen to ensure messaging consistency across campaigns
• Use AI to scale content creation, personalization, and distribution without sacrificing quality
• Build a deep understanding of customers, use cases, and buying behavior
• Conduct win/loss analysis and feed insights back into messaging and product strategy
• Engage directly with customers and prospects to validate positioning and uncover new opportunities
• Apply AI-driven research and analysis techniques to rapidly synthesize market and customer insights

Requirements:

• 8+ years of product marketing experience in cybersecurity or enterprise software
• Proven track record of owning positioning, messaging, and go-to-market for technical products
• Experience supporting enterprise sales cycles with strong enablement and deal support
• Demonstrated ability to translate complex technical concepts into clear business value
• Strong cross-functional collaboration skills across Product, Sales, and Marketing
• Excellent communication and presentation skills, including executive-level messaging
• Hands-on experience using AI/LLMs to drive productivity, scale content, and accelerate go-to-market execution
• Deep familiarity with SIEM, SOC workflows, detection engineering, or security analytics
• Experience marketing products in ecosystems like Splunk, Microsoft Sentinel, CrowdStrike, Palo Alto, Snowflake, or Databricks
• Background in AI/ML-driven products or data platforms
• Experience at a Series B or Series C company scaling go-to-market from early traction to repeatability
• Familiarity with MITRE ATT&CK, detection-as-code, or modern SOC architectures
• Experience supporting analyst relations (Gartner, Forrester, IDC)