Senior Marketing Manager, Customer Strategy (USA Only - 100% Remote)

Close is a profitable CRM company focused on enhancing sales through customer-centric software. They are seeking a Senior Marketing Manager who will be responsible for gathering customer insights, building relationships with advocates, and translating customer feedback into effective marketing strategies across the customer journey.

Responsibilities:

• Build the customer insight engine. You'll gather feedback from customer interviews, sales calls, support tickets, G2 reviews, NPS surveys, and community conversations. You'll audit how we currently listen to customers, decide which inputs matter most, and build centralized systems so this insight is accessible and actionable for Marketing, Product, and Sales teams
• Identify and cultivate customer advocates. You'll find the customers with the strongest stories and build long-term relationships with them. You'll track who they are, what makes their stories compelling, and when to activate them for launches, campaigns, or competitive content
• Define how customers show up in marketing. You'll partner with Content, Lifecycle Marketing, and Growth to ensure customer voices appear across the website, owned channels, lifecycle emails, and paid campaigns. You'll shape the strategy and execution so customer proof points land where they matter most
• Pressure-test our marketing before it ships. Whether it's a product launch, new messaging, or education content, you'll put it in front of real customers and prospects. You'll run experiments, gather feedback, and turn what you learn into recommendations that influence GTM decisions
• Identify and fill education gaps. You'll map where customers need more support to adopt and succeed with Close. You'll define the education content strategy and partner with teams internally (or externally) to fill those gaps
• Produce tangible outputs. Your work will result in customer story assets (case studies, testimonials, video quotes), messaging frameworks validated by customers, education content briefs, launch narratives backed by proof points, and insight reports that teams actually use

Requirements:

• 5+ years in B2B SaaS marketing experience
• Experience conducting customer interviews to uncover insights
• Ability to shape messaging based on customer proof points
• Experience building structure in marketing processes
• Strong storytelling skills with positioning instincts
• Ability to translate customer insights into effective marketing
• Curiosity about customer behavior and thinking patterns
• Execution-oriented with a willingness to conduct tactical work