Independent planning, implementation and optimization of performance marketing campaigns on Google Ads (Search, Display, YouTube) and Meta/Facebook Ads
Continuous analysis of campaign KPIs (CTR, CPA, ROAS, LTV) and derivation of concrete optimization measures
Creation and maintenance of campaign reporting and presentation of results to management
Development and testing of ad creatives, landing pages and A/B tests to optimize conversions
Management and development of other digital channels such as TikTok Ads, programmatic advertising and affiliate marketing
Close collaboration with content, design and product teams to develop cross-channel campaign concepts
Market and competitor monitoring in the online gaming sector and identification of new growth opportunities
Management of campaign budgets and proactive reporting in case of deviations

Completed degree in marketing, communications, business administration or comparable qualification
At least 3 years of professional experience in performance marketing or digital marketing, ideally in the gaming or entertainment industry
Proven expertise in independently managing Google Ads and Facebook/Meta campaigns
Strong analytical skills and confident use of tools such as Google Analytics 4, Google Tag Manager and Meta Business Suite
Experience with marketing automation tools (e.g., Funnel.io) is an advantage
Creativity in developing campaign ideas combined with a strong data sense
Solid knowledge of tracking implementation (e.g., Google Tag Manager, pixel setup, conversion tracking) and experience handling user data in compliance with GDPR
Understanding of consent management platforms (e.g., Cookiebot, OneTrust) and cookieless tracking alternatives (e.g., server-side tracking, Conversion API)
Independent, structured working style and strong communication skills
Excellent German language skills, good English skills
Desirable: passion for online gaming and a good understanding of gaming audiences and trends
Knowledge of SEO/SEA and content marketing
Experience with influencer or streamer marketing on platforms like Twitch and YouTube
Basic knowledge of HTML/CSS or experience with CMS systems

Marketing Manager

Key skills