Marketing Technology Manager (Marketing Automation Engineer)

Parse Biosciences is a global life sciences company dedicated to advancing human health and scientific research. The Marketing Technology Manager will oversee the marketing technology ecosystem, focusing on automation workflows, AI integration, and analytics to enhance lead conversion and pipeline growth.

Responsibilities:

• Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels
• Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality
• Build and maintain segmentation strategies for personalized communications
• Identify and implement AI-assisted marketing tools
• Extend our marketing stack through API integrations, connecting HubSpot with sales tools, analytics platforms, and third-party applications
• Evaluate emerging marketing technologies and recommend adoption strategies
• Manage and enhance our WordPress website with a focus on conversion optimization and user experience
• Implement modern web development approaches to improve site performance and functionality
• Execute SEO strategies and develop our AEO (Answer Engine Optimization) approach as search evolves
• Own centralized reporting dashboards consolidating metrics across all digital channels, both within HubSpot and external tools
• Analyze campaign performance and provide data-driven recommendations to improve marketing ROI
• Track and report on pipeline contribution and marketing-influenced revenue
• Develop and support account-based marketing programs targeting key accounts
• Help manage social media accounts and integrate social into broader automation strategies
• Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations
• Maintain documentation of marketing technology processes and integrations

Requirements:

• Bachelor's degree in Marketing, Business, Computer Science, or equivalent industry experience
• 5+ years of experience in marketing automation with progressive technical responsibility
• Advanced-level proficiency in HubSpot Marketing Hub Enterprise
• Strong WordPress skills and familiarity with modern web technologies
• Demonstrated experience building and maintaining API integrations
• Solid command of SEO principles and emerging AEO tactics
• Proficiency in Google Analytics and experience building custom reporting dashboards
• Understanding of B2B sales pipelines and marketing's role in revenue generation
• Experience with AI-assisted marketing tools and AI coding assistants
• Experience with account-based marketing platforms
• Fluent in HTML, CSS, JavaScript, and web development libraries
• Familiarity with data privacy regulations and compliance requirements
• Self-directed problem solver comfortable with ambiguity
• Curious about emerging technologies and eager to experiment
• Able to translate technical capabilities into business outcomes
• Strong communicator who can work across marketing, sales, and technical teams