Head of Product Marketing

Prolific is a company that is reshaping the landscape of AI development through human data infrastructure. They are seeking a Head of Product Marketing to lead the product marketing discipline, focusing on positioning, messaging, and launching products for AI and Research customers while managing a team of product marketing managers.

Responsibilities:

• Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement
• Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on
• Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective
• Own solutions packaging and go-to-market strategy for combination of platform, participants and services
• Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning
• Work directly with Sales leadership to understand what's landing in deals, what's not, and translate that into better narratives and sales enablement materials
• Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions
• Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact

Requirements:

• 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs
• Experience building PMM as a function – not just executing within an established playbook
• Proven ability to translate complex, technical products into positioning that lands with different buyer types
• Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders
• Track record of shipping launches that moved business metrics, not just 'got out the door'
• Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs
• Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys