Director of Product Marketing

HITRUST is the leader in validated cybersecurity assurance used in third-party risk management and compliance. This role focuses on product positioning, messaging, and go-to-market execution for assurance and TPRM solutions, requiring strong product marketing fundamentals and the ability to drive measurable impact.

Responsibilities:

• Own product positioning and messaging for cyber assurance and TPRM solutions, translating solution capabilities into clear business value for enterprise buyers including CISOs, CIOs, CROs, and GRC leaders
• Develop and maintain messaging frameworks that clearly articulate differentiation versus legacy approaches, security questionnaires, and point tools
• Partner cross-functionally to shape go-to-market strategy and ensure offerings align with high-value use cases
• Lead product launches and GTM initiatives including messaging, content development, internal enablement, and coordinated cross-functional execution
• Create high-impact product marketing content including solution briefs, whitepapers, website messaging, thought leadership articles, demos, videos and executive presentations
• Develop scalable sales plays aligned to customer problems such as TPRM and cyber assurance
• Build and maintain sales enablement assets including pitch decks, competitive battlecards, discovery guides, and objection-handling frameworks
• Enable enterprise sales teams through training, messaging workshops, and ongoing support to improve deal velocity and win rates
• Drive competitive intelligence across the assurance and TPRM and translate insights into clear positioning and sales guidance, including positioning, de-positioning competitors, FAQs and objection handling
• Partner with demand generation and growth marketing teams to ensure campaigns align tightly with product positioning, priority use cases, and high-value buyer personas
• Support analyst relations, category narrative development, and thought leadership initiatives that position the company as a leader in cyber assurance and trust

Requirements:

• 6–10+ years of product marketing experience in assurance, cybersecurity, or GRC
• Strong understanding of assurance, regulatory frameworks, risk management, and/or TPRM markets
• Proven ability to develop simplified, differentiated messaging and positioning in complex technical markets
• Experience supporting enterprise sales teams through sales plays, enablement programs, and competitive strategy
• Demonstrated success launching products and driving adoption in high-growth companies
• Exceptional writing, storytelling, and presentation skills with the ability to communicate to both technical and executive audiences
• Comfort operating in fast-paced environments where ownership, initiative, and measurable impact are expected