Digital Marketing Manager- SEM/Paid Media

Ensora Health is the leading provider of software and services for mental and behavioral health therapists. They are seeking a Digital Marketing Manager to accelerate pipeline and revenue through effective paid media and search engine marketing strategies.

Responsibilities:

• Own Paid Media Strategy: Develop and execute full-funnel SEM and paid media strategies tied to pipeline, bookings, and efficiency metrics
• Plan and Forecast: Set quarterly/monthly plans, translate into channel forecasts and KPIs (MQL → SQL → pipeline → bookings)
• Optimize Campaigns: Launch and scale programs across Google, Microsoft, LinkedIn, Meta, and other paid channels; manage SEM query strategy and competitor coverage
• Drive Conversion: Partner with web/dev, design, and content teams to improve landing page and form conversion rates; establish disciplined testing for ads, creative, and offers
• Ensure Measurement Integrity: Maintain clean tracking and attribution (GTM governance, enhanced conversions, UTMs, conversion APIs); deliver executive-ready insights
• Manage Audiences: Build and manage retargeting, suppression, and lookalike audiences; align messaging to funnel stages
• Budget Stewardship: Own pacing, forecasting, and variance explanations; manage vendors, agencies, and ad tech partners
• Compliance & Governance: Ensure adherence to platform policies and internal controls

Requirements:

• 4–6+ years owning SEM and paid media with measurable impact on pipeline/revenue and efficiency (CPL/CPA/CAC)
• Expertise in Google Ads and Microsoft Ads; strong operator in LinkedIn Ads and paid social
• Proven ability to scale campaigns end-to-end: structure, keywords, ads, audiences, and budgets
• Strong measurement foundation: GA4, GTM, HubSpot, Salesforce reporting; understands attribution tradeoffs
• Deep experience with conversion tracking and lead-to-revenue measurement (enhanced conversions, offline imports, UTMs)
• CRO and experimentation mindset across ads, landing pages, and offers—optimized for qualified outcomes
• Analytical and financially grounded: forecasting, pacing, and performance diagnosis using Excel/Sheets (Power BI a plus)
• Executive-ready communicator who can align cross-functional teams to drive results
• Highly organized, high-ownership, and continuously learning as platforms and privacy rules evolve