Performance Marketing Manager

Boulevard is a company that provides a client experience platform for appointment-based self-care businesses. The Performance Marketing Manager role is responsible for designing and scaling the company's AI-powered growth engine, focusing on marketing channel execution and driving business results through effective campaign management.

Responsibilities:

• Design and continuously improve Boulevard’s end-to-end growth system—from acquisition through pipeline and revenue
• Define budget allocation strategies, optimization goals, and performance constraints for AI-driven campaign execution
• Lead structured experimentation across creative, targeting, offers, and landing pages to drive measurable improvements in conversion and efficiency
• Evaluate performance through a business lens—focusing on pipeline quality, CAC, and revenue impact rather than platform-level metrics
• Partner with RevOps and Marketing Operations to ensure accurate tracking, attribution, and data integrity across systems
• Collaborate with Sales to understand lead quality, conversion rates, and pipeline performance, and feed those insights back into marketing strategy
• Guide creative strategy by identifying high-performing concepts, refining messaging, and ensuring strong channel–message fit
• Monitor AI-driven outputs and make strategic adjustments to improve performance, efficiency, and scalability
• Build clear reporting and narratives that connect marketing investment to business outcomes for leadership and executive stakeholders
• Identify new opportunities for growth through emerging channels, technologies, and automation

Requirements:

• 6–10+ years in performance marketing, demand generation, or growth roles within B2B SaaS or vertical SaaS
• Proven ownership of pipeline, CAC, and revenue-driving outcomes—not just channel metrics
• Experience managing and optimizing multi-million dollar marketing budgets with a strong focus on efficiency and payback
• Strong systems thinking: ability to design and improve end-to-end acquisition funnels across channels and touchpoints
• Deep understanding of experimentation frameworks, incrementality testing, and attribution models - you'll be testing ads and changes on a regular basis
• Experience working with modern martech stacks (e.g., Salesforce, Marketo, attribution tools) and partnering with RevOps on data quality and measurement
• Familiarity with AI-driven marketing tools, automation platforms, and prompt-based workflows
• Strong analytical skills with the ability to translate data into clear insights, decisions, and investment strategies
• Demonstrated ability to work cross-functionally with Sales, Finance, Product Marketing, and Leadership to align marketing with revenue goals
• Strong creative judgment and understanding of message-market fit, even when leveraging AI-generated creative
• Experience building or scaling AI-assisted marketing workflows or experimentation systems
• Background in SMB-focused or multi-location business models
• Experience with blended CAC modeling, marketing mix modeling, or advanced forecasting
• Familiarity with platforms such as HockeyStack, Looker, or similar analytics tools
• Experience integrating paid, organic, and lifecycle marketing into a unified growth strategy