Performance Marketing Manager

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. They are seeking a strategic Performance Marketing Manager to lead the development and execution of paid search strategies across multiple platforms, driving measurable results and optimizing campaigns.

Responsibilities:

• Architect & Execute Paid Search Strategies: Design and implement sophisticated paid search strategies that align with our offerings and support overall marketing and revenue objectives
• Campaign Management & Optimization: Drive daily management of search campaigns across Google Ads, Microsoft Advertising, and emerging platforms, leveraging advanced testing methodologies and analytics to maximize ROI and quality lead generation
• Performance Analysis & Optimization: Translate complex data into actionable insights using advanced analytics tools to continually refine keywords, ad copy, bidding strategies, and landing page performance
• Cross-Functional Leadership: Partner with content, creative, and product teams to ensure cohesive messaging and seamless customer journeys from search to conversion, amplifying brand impact
• Budget Stewardship: Strategically allocate and optimize search marketing investments across channels, identifying opportunities to scale high-performing campaigns while maintaining efficiency
• Executive Reporting & Strategy: Deliver concise, insight-driven performance reports to leadership, highlighting growth opportunities and providing data-backed recommendations for strategic decisions
• Innovation & Competitive Edge: Stay at the forefront of search marketing trends, emerging technologies, and competitive strategies to continuously evolve our approach in the dynamic LMS landscape

Requirements:

• 10+ years of hands-on experience managing sophisticated paid search campaigns, with demonstrated success in B2B SaaS or technology sectors
• Exceptional analytical skills and fluency with Google Analytics, Google Ads, Microsoft Advertising, and performance tracking tools to inform strategic decisions
• Ability to develop comprehensive search strategies while executing precise tactical initiatives that deliver measurable business impact
• Advanced knowledge of automation, A/B testing methodologies, and sophisticated bidding strategies
• Outstanding communication and influence skills to effectively partner across departments, translating complex search insights into compelling business strategies
• Proactive mindset with demonstrated ability to identify challenges, develop innovative solutions, and thrive in a fast-paced environment
• Passionate about continuous improvement, with a relentless focus on optimizing performance metrics and staying ahead of industry developments
• Experience with marketing automation platforms and CRM integration is highly valued