Marketing Manager, Navista Practice Marketing

Cardinal Health is dedicated to empowering community oncology practices to deliver personalized cancer care. The Marketing Manager will lead organic marketing efforts for Navista alliance member practices, focusing on social media strategies, localized content, and tailored promotional plans to support practice goals.

Responsibilities:

• Develop and execute localized marketing and communications strategies that strengthen practice brand visibility, support physician reputation, and drive patient growth
• Translate practice performance data and local market insights into actionable marketing recommendations, including campaign prioritization, messaging focus, and channel mix to support patient growth and referral development
• Serve as a strategic marketing advisor to Navista practices, helping guide decision making on campaign timing and disease state focus based on business goals, competitive dynamics, and practice maturity
• Monitor local market dynamics and competitive positioning to inform practice marketing strategies and messaging
• Manage the social media strategy and execution for Navista member practices; Develop and post organic social media content, create and manage content calendars, coordinate visual asset development, and contribute to reporting
• Collaborate with individual practices to promote community events, highlight team culture, and share valuable patient-facing content
• Propose video themes by scripting provider videos and commercials and develop interview questions for testimonials and spotlights
• Serve as a content manager/writer for promotional collateral, including rack cards, blogs, infographics, website bios, flyers
• Lead general and localized content creation, scheduling, and community engagement to drive brand awareness and promotions
• Work closely with Physician Relations Managers, Operators, Creative, Web, and vendor/agencies to implement marketing strategies tailored by practice
• Collaborate effectively with others and builds strategic alliances within the Pharmaceutical and Specialty Solutions Segment and across Cardinal Health

Requirements:

• Bachelor's degree in Marketing, Communications or related field
• 4-8 years' experience in related field
• Experience in oncology or healthcare is strongly preferred
• Prior experience with downstream marketing and lead generation activities
• Exceptional Microsoft Office abilities with an emphasis on PowerPoint and Excel
• Excellent communication, presentation and writing skills
• Is highly detail oriented
• Demonstrated time management, project management and marketing experience
• Ability to work in a highly matrixed organization and effectively collaborate with others
• Ability to work in a fast-paced, deadline-driven environment
• Ability to prioritize and balance multiple initiatives at once
• Demonstrates logical decision making and executive presence in a business environment
• Ability to understand market trends and competitive positioning
• Ability/willingness to travel up to 20% (domestic)