Director, Field and Ecosystem Marketing

Kore.ai is a globally recognized leader in the conversational and generative AI space helping enterprises deliver extraordinary experiences. They are seeking a strategic Director of Field & Ecosystem Marketing to drive revenue growth through global partner ecosystems and regional field programs, focusing on integrated go-to-market strategies and measurable pipeline impact.

Responsibilities:

• Develop and execute a global Field & Ecosystem Marketing strategy aligned to revenue and pipeline targets
• Partner with regional sales leaders to build integrated quarterly and annual field marketing plans
• Identify priority industries, solutions, accounts, and geographic growth plays
• Drive triangulated GTM motions across ecosystem partners and hyperscalers
• Ensure alignment between global strategy and regional execution (NA, EMEA, LATAM, APAC)
• Design and scale integrated field programs including: Executive roundtables, Industry roadshows, Account-based marketing, Co-sponsored events, Digital-to-field activations
• Activate ecosystem partners (GSIs, ISVs, Channels, BPOs, Hyperscalers, VARs, etc) in revenue-driving campaigns
• Drive structured pipeline acceleration motions (MQL → SQL → Closed Won)
• Partner with Sales, Alliances, BDR teams, and RevOps to ensure measurable follow-through
• Own budget governance, MDF alignment (where applicable), and ROI accountability
• Support major industry conferences and ecosystem sponsorships
• Develop 'Better Together' messaging frameworks and co-branded assets
• Create executive-level solution briefs, industry POVs, case studies, and landing pages
• Build repeatable campaign toolkits for field teams and partners
• Lead ecosystem communication cadence (newsletters, win wires, partner spotlights)
• Support sales enablement materials to strengthen co-sell positioning
• Serve as marketing lead across strategic ecosystem and regional field priorities
• Align closely with: Channel & Alliances, Regional Sales, Product Marketing, Corporate Marketing, Revenue Operations
• Present pipeline impact, ROI metrics, and GTM strategy updates to senior leadership
• Influence regional field priorities and partner activation strategy
• Establish dashboards and KPIs to track: Marketing-sourced pipeline Partner-influenced revenue Event and campaign ROI
• Implement structured intake and campaign planning frameworks
• Optimize programs based on conversion data and partner engagement metrics
• Build scalable, repeatable field and ecosystem marketing playbooks