Director Product Marketing

Director Product Marketing, Mid-Market Solutions- North America

 

Want to help influence the future of human capital management (HCM) and accelerate sales and marketing success? Join the ADP Solutions & Market Insights team as a hands-on, experienced product marketer focused on advancing the growth of ADP Workforce Now.

This role is part of the Solutions Marketing & Insights organization, focused on:

• Bringing a strong outside-in perspective to everything we do
• Elevating product focus and driving launches that make an impact
• Increasing demand through outcomes-driven, insight-led marketing

Reporting to the Senior Director of Product Marketing, you will partner across Product Management, Marketing, Sales, Service, Operations, Market Insights, Competitive Intelligence, and Analyst Relations. You will craft compelling positioning, messaging, narrative storytelling, and go-to-market strategy for ADP Workforce Now in the North American mid-market.

Responsibilities

• Develop clear, compelling messaging that differentiates ADP’s solutions and enables sales, marketing, and client-facing teams to communicate value.
• Craft accurate, outcomes-driven value propositions for mid-market buyers.
• Develop messaging that aligns with product strategy and highlights differentiated capabilities.
• Partner with Sales Readiness, Pre-Sales, Enablement, and training teams to ensure consistent narratives across collateral, demos, presentations, and tools.
• Develop core product marketing assets, including collateral, product videos, website content, sales sheets, brochures, white papers, webinars, and more.
• Contribute to analyst submissions, executive presentations, internal briefings, and event content.
• Serve as the strategic advisor and owner of product messaging across campaigns, digital programs, demand generation, and sales materials.

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Qualifications

Required Qualifications

• Bachelor’s degree or equivalent.
• 5–7 years in product marketing or related roles.
• Experience supporting and empowering sales teams with strong messaging, content, and enablement tools.
• Demonstrated success developing product messaging and positioning adopted by sales and marketing.
• Experience launching technology products or capabilities with measurable results.
• Experience working closely with Product Management—able to translate roadmap direction into market-ready narratives.

Preferred Qualifications

• Experience with B2B technology solutions, including AI‑powered tools, HCM systems, HR platforms, or benefits technologies.
• Proven ability to partner closely with Product Management, Competitive Intelligence, and cross‑functional Marketing and Sales teams to drive alignment and execution.
• Experience localizing marketing materials.
• Background working in large, matrixed organizations.

Personal Traits

You’re a Communicator.

You articulate complex ideas clearly, anticipate objections, and influence senior leaders. You close loops, keep stakeholders informed, and proactively address risks.

You’re a Collaborator.

You build strong relationships across teams, manage multiple stakeholders gracefully, and thrive in dynamic environments.

You’re a Creator.

You deliver high‑quality work—from messaging frameworks to presentations. Your clarity, creativity, and storytelling elevate every project.

You’re an Influencer.

You inspire confidence and guide cross-functional teams toward alignment with strong presence and insight-driven recommendations.

You’re a Proven Self-Starter.

You operate with initiative, discipline, and organization. You manage multiple projects effectively and quickly become a trusted product expert.