Performance Marketing Director

Saatva is the original direct-to-consumer mattress and home furnishings company, dedicated to providing healthy and restorative sleep. They are seeking a tactical and highly curious Performance Marketing Director to drive efficiency and growth across their paid digital channels, managing a significant media budget and optimizing performance metrics. This role involves collaborating with various teams to enhance campaign performance and oversee a high-performing team of marketers.

Responsibilities:

• Develop and execute a holistic performance marketing strategy that optimizes digital channels (Paid Search, Paid Social) to online and offline revenue outcomes
• Manage a significant ($4M) monthly media budget, making high-level allocation decisions based on marginal ROI, seasonality, and inventory dynamics
• Build and maintain automated dashboards to track daily spend against quarterly/monthly caps, ensuring budget pacing is accurate and flagging potential over/underspend immediately
• Partner with the Data & Analytics team + external measurement partners to build a performance media planning framework: including distinct media mixes for markets with Viewing Rooms with, and digital-only markets
• Design and analyze rigorous A/B tests for ad creative (e.g., static vs. video), landing page variations, and audience targeting strategies
• Manage, mentor, and develop a high-performing team of performance marketers, fostering their growth in both technical skills and strategic business acumen

Requirements:

• 8+ years of performance marketing experience with three years in a leadership role with the ability to move seamlessly from strategic to tactical as needed
• Proven experience managing omni-channel budgets (online + offline) at scale, ideally within a Retail/DTC hybrid environment
• Deep expertise in optimizing performance channels to offline, brick/mortar sales metrics
• Strong familiarity with measurement frameworks including Media Mix Modeling (MMM) and geo lift/holdout testing
• Excellent financial acumen; comfortable managing P&L responsibilities, forecasting spend, and justifying budget allocation to executive leadership
• A collaborative mindset; you are a bridge-builder who works seamlessly with Brand, Creative, Analytics, and Retail teams
• Experience in the Home Goods, Luxury Retail, or Furniture sectors
• Background in transitioning a digitally native brand into physical retail channels