Brand Marketing Manager

Pacvue is the leading Commerce Operating System, empowering brands with AI-driven insights and technology. They are seeking a dynamic and experienced Brand Marketing Manager to develop strategic lead generation content and partner with the Demand Generation team to drive pipeline growth.

Responsibilities:

• Develop and execute content strategies aligned with pipeline and revenue goals
• Write and produce high-performing assets including guides, checklists, playbooks, and evergreen lead magnets
• Partner closely with Demand Generation to support integrated campaigns, ensuring content aligns with best practices
• Contribute to the planning and execution of Pacvue’s webinar program
• Analyze proprietary data sets and collaborate with BI and analytics teams to transform insights into compelling narratives
• Support the development and extension of major data reports that drive ongoing lead capture
• Optimize content for conversion across channels, including email marketing, landing pages, and distribution platforms
• Identify opportunities to improve performance through A/B testing, messaging refinement, and channel best practices
• Stay current on retail media trends, competitive insights, and emerging tactics in B2B demand generation
• Manage timelines and cross-functional collaboration to ensure on-time delivery of content initiatives

Requirements:

• 5+ years of experience in content marketing, demand generation, or related roles within B2B SaaS
• Direct experience in retail media, eCommerce, or digital advertising industries
• Proven ability to create high-performing content programs that drive pipeline impact
• Strong data storytelling skills with experience analyzing raw data and translating insights into compelling narratives
• Experience collaborating with analytics or BI teams to develop research-driven content
• Understanding of email marketing, landing page optimization, and content distribution best practices
• Exceptional writing, editing, and project management skills
• Ability to operate autonomously in a fast-paced, high-growth environment