Senior Organic Growth Marketing Manager

Verifiable is a provider credentialing and network monitoring platform, delivering industry-leading AI, API, and software solutions to healthcare organizations. They are seeking a Senior Manager, Organic Growth Marketing who will own the content engine, drive discovery, and optimize conversion paths to generate and accelerate pipeline.

Responsibilities:

• Develop and own a rolling 12-month content roadmap aligned to GTM motions, product launches, ABX campaigns, and sales cycles
• Build a consistent publishing cadence starting with one SEO/AEO-optimized pillar article per week, expanding into guides, case studies, and visual content over time
• Own content atomization — every major asset (webinar, guide, case study) produces multiple downstream formats across channels
• Ensure all content themes align with ICP targeting to serve as both campaign entry points and nurture touchpoints
• Own Verifiable's optimization roadmap across traditional search and Answer Engine Optimization (AEO/AI search), including schema markup, semantic triples, and query fan-out structures
• Drive non-branded organic growth — Verifiable captures ~25% of traffic from non-branded terms despite nearly 1M non-branded impressions
• Monitor how LLMs (OpenAI, Gemini, Perplexity) categorize Verifiable and develop strategies to correct miscategorization and improve share of voice
• Partner with web/dev to maintain technical SEO health across the Webflow site
• Own strategy and execution for inbound conversion paths — demo request forms, gated content, landing pages, and key entry points
• Build and manage a continuous A/B and multivariate testing program tied to pipeline outcomes, not just form fills
• Partner with Marketing Ops and RevOps to track lead quality downstream and collaborate with Product Marketing to ensure website messaging resonates with target buyers
• Lead end-to-end webinar and video production — scripting, guest management, post-production, and distribution
• Scale the webinar program from 2–3 to 6–8 per year, with each program generating net-new pipeline and producing downstream assets including blog posts, social clips, and sales snippets
• Define and own Verifiable's voice on LinkedIn and Reddit — the two platforms most actively tapped by LLMs for brand sentiment
• Partner with internal SMEs to build a thought leadership content system that extends reach beyond the brand page
• Implement social listening to track sentiment shifts and brand mentions month-over-month

Requirements:

• 8+ years in inbound, content, or growth marketing with at least 5 years in B2B SaaS
• Proven track record building inbound programs that drive measurable pipeline — specific examples required
• Hands-on CRO experience: has owned A/B testing programs and conversion funnel optimization and can connect results to pipeline
• Strong SEO fundamentals including keyword research, on-page optimization, schema markup, and technical SEO awareness
• Fluent in AEO/AI search — understands how LLMs source and surface content and has experimented with it firsthand
• End-to-end video and webinar production experience
• Exceptional writer and editor — translates complex or technical concepts into content that resonates with business buyers
• Experience with complex B2B sales cycles and multi-stakeholder buying decisions
• Experience building third-party placement programs — guest posts, byline articles, podcast appearances — with a focus on LLM citation value, not just backlinks
• Experience operationalizing a reviews program in partnership with Customer Success across platforms like G2 and Capterra