Product Marketing Manager, Duolingo Chess

Duolingo is on a mission to develop the best education in the world and make it universally available. They are seeking a Product Marketing Manager to lead the marketing strategy and execution for Duolingo Chess, collaborating with cross-functional teams to drive user acquisition, engagement, and retention.

Responsibilities:

• Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Chess
• Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans
• Conduct consumer research and competitive analysis to inform value proposition development and feature positioning
• Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies
• Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing
• Track and analyze campaign performance, providing actionable insights and recommendations for optimization
• Serve as the internal authority and advocate for Duolingo Chess, ensuring consistent messaging and alignment across teams

Requirements:

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
• 7+ years of product marketing experience, ideally in consumer technology or gaming, with a strong track record of leading successful product launches and growth initiatives
• Deep understanding of the mobile app ecosystem and experience marketing consumer-facing digital products
• Excellent written and verbal communication skills, with the ability to develop strategic narratives and influence stakeholders
• Data-driven approach, using insights and analytics to shape strategy and drive measurable impact
• Proven ability to lead complex, cross-functional initiatives and manage multiple priorities
• Strong leadership and stakeholder management skills, with the ability to influence at all levels of the organization