Product Marketing Manager

IBM is a leading technology company, and they are seeking a Product Marketing Manager for IBM Apptio. This role involves developing go-to-market strategies, ensuring customer understanding of product value, and collaborating with cross-functional teams to drive business results.

Responsibilities:

• Ensure customers understand and utilize the business value of Apptio’s flagship products
• Develop the go-to-market strategy for your product including levers spanning positioning, packaging, offers, channel, and marketing campaign tactics to drive the business
• Work directly with customers to gather feedback on product, value proposition and messaging and build customer advocacy relationships
• Ensure customer-facing organizations such as marketing, sales, partner, and customer success are properly informed about product details, messaging, sales tools, pricing and release schedules
• Actively evangelize your product to prospects, partners and influencers through all available channels
• Track and report out on product line business results, key insights and strategy to key stakeholders

Requirements:

• Ability to work independently & proactively in a dynamic and aggressive growth environment
• Proven track record delivering outstanding business results for a managed product
• Excellent written, communication, and presentation skills and ability to communicate complex concepts through crisp and simple storytelling
• Ability to translate conversations with customers, sales, and services to compelling and clear messaging and positioning
• Excellent organizational, analytical, and problem-solving skills
• A bachelor's degree in marketing, business, technology, or relevant fields of study such as computer science
• Solid understanding of key business challenges within IT, top IT initiatives, industry forums, groups and buying processes
• Experience with Technology Business Management, IT finance, or finance tools is a plus
• Experience working in a global organization with a remote team
• The ideal candidate will have 3+ years' experience in product marketing or marketing for an Enterprise SaaS B2B solution as well as a good foundational knowledge of the IT market
• AI Experience and knowledge
• MBA is a plus