Product Marketing Manager, Programmatic

Spotify is seeking a Product Marketing Manager to join their Global Monetization Product Marketing team, focusing on programmatic advertising and DSP partnerships. This role involves driving product development, understanding customer segments, and leading cross-functional teams to enhance Spotify's advertising solutions in the programmatic ecosystem.

Responsibilities:

• Drive product and feature development of Spotify’s programmatic advertising solutions, tapping into your market knowledge to help R&D teams identify and prioritize the most impactful work
• Deeply understand customer segments and collect high-quality product feedback to influence product roadmaps and to guide global marketing tactics
• Develop product positioning strategies that clearly articulate the value proposition of Spotify and differentiate us in market
• Lead product launches with a multitude of cross-functional teams including sales, operations, PR, marketing, and more
• Support global product adoption and growth through market expansion, sales enablement, and thought leadership

Requirements:

• You have a minimum of 5+ years of experience within the digital advertising industry, with a keen understanding of programmatic advertising
• You have a BA/BS degree or equivalent
• You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales
• You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
• You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions
• You have experience working globally and are empathetic to customer needs
• You have experience launching cross-functional go-to-market launches
• You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
• You can explain the value of highly technical concepts in human, relatable, and compelling language
• You have experience presenting to large industry groups and meeting with senior external stakeholders
• Product marketing experience preferred
• Master's degree a plus