Product Marketing Manager, Programmatic

Spotify is seeking a Product Marketing Manager to join its Global Monetization Product Marketing team, focusing on programmatic advertising and DSP partnerships. The role involves shaping how Spotify brings its advertising measurement and inventory to market, working closely with partners and internal teams to ensure effective integration and positioning of ad solutions.

Responsibilities:

• Drive product and feature development of Spotify’s programmatic advertising solutions, tapping into your market knowledge to help R&D teams identify and prioritize the most impactful work
• Deeply understand customer segments and collect high-quality product feedback to influence product roadmaps and to guide global marketing tactics
• Develop product positioning strategies that clearly articulate the value proposition of Spotify and differentiate us in market
• Lead product launches with a multitude of cross-functional teams including sales, operations, PR, marketing, and more
• Support global product adoption and growth through market expansion, sales enablement, and thought leadership

Requirements:

• You have a minimum of 5+ years of experience within the digital advertising industry, with a keen understanding of programmatic advertising
• You have a BA/BS degree or equivalent; master's degree a plus
• You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales
• You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
• You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions
• You have experience working globally and are empathetic to customer needs
• You have experience launching cross-functional go-to-market launches
• You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
• You can explain the value of highly technical concepts in human, relatable, and compelling language
• You have experience presenting to large industry groups and meeting with senior external stakeholders
• Product marketing experience preferred