Media Marketing Specialist

Dexian is a leading provider of staffing, IT, and workforce solutions. They are seeking a Paid Media Specialist to partner on strategy, execution, and optimization for campaigns across various performance channels, ensuring internal KPIs are met and overseeing reporting of campaign metrics.

Responsibilities:

• Partner on strategy, execution, and optimization for campaigns across SEM, Paid Social, Affiliate, and other performance channels as needed
• Collaborate on quarterly testing roadmaps and tactical plans to ensure internal KPIs are met across channels
• Work with internal stakeholders on overall channel performance and align on creative, product, landing page tests, audience strategy, and more
• Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs across multiple paid media programs
• Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, audience segmentation, creative testing, partner optimization, landing page testing, and bid or budget management processes

Requirements:

• At least 3 years of related performance marketing experience managing paid media campaigns with a $XM budget across one or more channels such as Paid Search, Shopping Performance Max, Paid Social, or Affiliate
• Experience managing campaigns across major advertising and partner platforms, including strategy, planning, execution, and testing to improve performance marketing metrics