Senior Manager, Key Account Marketing – Commercial

Cox Automotive is a leader in transforming the automotive industry, and they are seeking a Senior Manager, Key Account Marketing – Commercial to lead remarketing campaign strategies for high-value commercial clients. This role involves comprehensive account planning, execution of marketing campaigns, and leveraging analytics to drive growth and strengthen client relationships.

Responsibilities:

• Own marketing strategy for Manheim’s most complex and strategically critical commercial accounts, serving as a trusted marketing advisor to both senior client stakeholders and internal sales partners
• Apply synthesized data, market intelligence, and client insights to proactively identify risks, opportunities, and expansion paths within assigned accounts
• Develop and maintain deep knowledge of client business models, remarketing strategies, and industry dynamics to inform long-term account planning and relationship management
• Serve as the primary marketing point of contact for assigned enterprise-level accounts, reinforcing Manheim’s value through insight-led strategy and consistent execution
• Lead the strategy, development, and execution of high-impact, multi-channel marketing campaigns aligned to complex commercial client objectives
• Partner closely with Field Marketing, Sales, and Operations to ensure campaigns are executed consistently across auction locations while meeting enterprise client expectations
• Guide campaign prioritization and sequencing based on account goals, performance insights, and sales objectives
• Ensure campaigns reflect Manheim and client brand standards while delivering customized solutions for enterprise clients
• Leverage analytics platforms (e.g., Salesforce) and AI-enabled tools to synthesize large, complex data sets into executive-ready insights, summaries, and strategic recommendations
• Translate buyer behavior, campaign performance, and industry and sales trends into clear narratives that support growth strategy and client decision-making
• Develop concise, insight-driven performance recaps that connect marketing activity to sales outcomes and ROI
• Identify expansion and optimization opportunities within existing commercial accounts through data-driven analysis and forward-looking insights
• Act as a strategic marketing partner to Sales, collaborating closely to align account priorities, pipeline opportunities, and client engagement strategies
• Proactively share synthesized insights, performance summaries, and campaign learnings with Sales, Field Marketing, and Key Account Marketing peers to inform decision-making
• Partner with Data Analytics teams to access, interpret, and inform targeting strategies
• Coordinate with Corporate Marketing to ensure enterprise client programs maintain brand consistency while meeting unique client needs
• Seek opportunities to collaborate with field marketing during campaign development and execution

Requirements:

• Bachelor's degree in related discipline and 8 years of progressive experience in B2B marketing, with a focus on enterprise account management and campaign leadership. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field
• Strong analytical skills and experience with marketing analytics tools, CRM platforms (e.g., Salesforce), and AI-powered tools with advanced analytics
• Proven ability to distill complex information into executive-level insights for senior clients and internal sales partners
• Demonstrated success in building and maintaining relationships with enterprise-level commercial clients
• Experience developing and managing marketing budgets with ROI accountability
• Excellent presentation and communication skills for executive-level client interactions
• Comfort operating autonomously within high-visibility, high-impact accounts
• Ability to prioritize work and demonstrate agility among competing priorities
• Attention to detail is a must
• Ability to work on CST or EST schedules to accommodate internal and external customers
• Travel: 35% for client meetings and auction location visits. Must live within 60 miles of a major airport
• MBA or advanced degree in Marketing, Business, Analytics, or related field
• Automotive, auction, fleet, rental, or remarketing industry experience
• Experience working with OEMs, rental companies, fleet operators, or captive finance organizations
• Advanced proficiency in marketing analytics and data visualization platforms