Healthcare Marketing Lead

Pindrop is a leader in identity trust solutions for the AI era, focusing on securing high-risk customer interactions. The Healthcare Marketing Lead will drive enterprise healthcare marketing initiatives, partnering with sales to position AI-driven security solutions for large healthcare organizations.

Responsibilities:

• Lead and support the planning, launch, and cross-functional implementation of new healthcare-specific products and features—including AI-enabled authentication, fraud prevention, and deepfake detection capabilities tailored for healthcare in the context of data privacy and compliance
• Partner with Enterprise Sales to develop vertical-specific positioning, messaging, and enablement that supports complex, multi-stakeholder healthcare deal cycles (including RFP environments)
• Collaborate with Product, Sales, Marketing, Legal, Finance, and external partners on complex programs, bringing strong project management skills and a high level of organization to initiatives that leverage emerging AI technologies within healthcare contexts
• Develop and rapidly test technical content and campaigns, translating the benefits of AI and machine learning–powered solutions for clinical and administrative healthcare audiences without jargon
• Document the healthcare buyer journey, build target personas, and scope competitive landscapes with a focus on how AI-driven and regulatory-compliant products and features differentiate Pindrop in healthcare
• Build customer and partner education tools that clearly outline both traditional and AI-based product value across Payors, Providers, and Partners
• Own the creation and audit of all product and market claims, collateral, and references to ensure accuracy regarding AI capabilities, responsible adoption, HIPAA/FDA compliance, and ethical use of AI in healthcare
• Monitor and analyze healthcare trends, competitive shifts, US and global regulations (HIPAA, HITRUST, etc.), and best practices for bias mitigation in AI, and integrate these findings into positioning, enablement, and stakeholder communication